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About the project

A global leader in pharmaceutical manufacturing aimed to enhance oncology healthcare professionals' (HCPs) engagement by creating a centralized HCP Portal. This online platform was designed to offer access to the company’s latest products, clinical research, and tools for oncology HCPs.

The Challenges

1. Fragmented Information

The company needed to unify its web application, website, and existing platforms into one HCP Portal. Healthcare professionals found it challenging to locate relevant information across different resources.

2. Lack of Personalization

They sought to provide tailored content to HCPs, including product data, clinical trial updates, and event information, based on user preferences and areas of expertise. The goal was to improve marketing, sales communication, and user experience by suggesting content in preferred formats, such as video, text, or audio.

3. Limited Engagement Tracking

Interactions with physicians were not consistently tracked due to disparate platforms. This made it difficult to measure the success of campaigns and analyze the customer journey.

The Objectives

1. Develop an HCP portal centered on physicians' needs.

2. Ensure compliance with industry regulations and data privacy standards.

3. Implement personalized content delivery and collaboration features.

4. Build a strong backend for data management and analytics.

5. Enforce stringent security measures to protect sensitive information.

The Solutions

We employed an Agile approach, keeping scalability at the forefront. Key actions included:

1. Defined sprints ensured constant client feedback, keeping the project on track.

2. We extended the content management system, added social sharing components, and improved middleware.

3. A dynamic content system delivered personalized content and filters, enhancing user experience.

The Results

1. Faster Development

Improved infrastructure reduced the time to create new brand pages, supporting more users.

2. Increased Engagement

Advanced social sharing features fostered better communication between HCPs and patients while ensuring regulatory compliance.

3. Regulatory Compliance

The portal met data privacy and security regulations, earning the trust of HCPs.

4. Enhanced Performance

Dynamic image rendering boosted page performance by 200%, while SEO optimizations improved the discoverability leading to higher search rankings.

Digitalya OPS

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Budget

Quality

Schedule

Communication