Northstar is a prestigious gated township spread over 2 acres, presenting luxurious 2, 3, and 4 BHK apartments in the Nagpur, India. The venture was initiated by Shree Ganesh Builders Limited, a distinguished construction and real estate enterprise headquartered in Nagpur.

Client’s Challenge:

Northstar was facing a challenge in generating leads for their project. They had tried traditional marketing methods, such as print and TV advertising, but they were not getting the results they wanted. They needed a more targeted and effective way to reach their target audience.

Northstar partnered with Digital Prayas – Th best real estate digital marketing agency to amplify the visibility and sales of their premium apartments. Their objective was to garner quality leads and enhance their real estate business in the competitive market.

Our Challenges and Goals:

Market Penetration: The real estate market in Nagpur was saturated with various players offering residential options. Northstar needed a strategy that could set them apart from the competition and reach a wider audience.
Quality Leads: It wasn’t enough to just generate a large number of leads; Northstar aimed to acquire leads that had a genuine interest in their apartments, leading to higher conversion rates.
Cost-Effectiveness: Traditional marketing methods were proving costly and not yielding the desired results. The client was in search of a cost-effective solution that would provide significant returns on their investment.

Results and Achievements:

Total Leads Generated: 1900+
Campaign Duration: 9 months
ROI (Return on Investment): 700%
Brokerage Saved: Rs. 2 Crore

Digital Prayas

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