Issue

As Digital Loop, we were contacted by the founders and investors of couch:now to discover and realize their innovative idea of an AI-based mental health coaching video platform. Our technical experts consulted the founders in product building, guided design/UX processes and implemented the application for all end devices.

Audience

Psychologists team, Data Engineering experts, Head of Marketing

Realization of the project

couch:now is the on-demand video platform for mental health, presented by the best-in-class therapists and psychologists. Launched in December 2021, couch:now has reached now presenting 3 Programs, over 250 videos and hundreds of users in each program. In the process consultancy, our team had to discover the requirements of end users, while enabling the scientific, data engineering and marketing teams at couch:now. We used Shopware 6 headless and developed our frontend using Vue.js. The application is available as a web-app as well as PWA especially for the mobile users. The project is also recognized by leading German TV channels ARD, RTL and ProSieben, as well as the popular science journal PSYCHOLOGIE HEUTE.

Services

MarTech & Digital Marketing

Product Building Consulting
Design & UX Processes

T & Infrastructure

Shopware 6 headless implementation
Frontend development with Vue.js
Development of a web app & PWA

Digital Loop

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Budget

Quality

Schedule

Communication