Digital Knights is a leading IT platform that helps startups and high growth businesses to match and engage with elite software development partners.

The Challenge:

Looking to accelerate growth, the founders approached us to help them start shifting their heavy reliance on outbound and start generating quality inbound traffic and leads.

The Solution:

For inbound marketing to work effectively, it's vital that sales and marketing efforts are fully aligned.

With that in mind, we moved Digital Knights' website and existing MarTech onto the Hubspot platform, giving them an end-to-end view of their demand generation activity through Hubspot CRM, Marketing Hub and Sales Pro.

We then developed a content strategy, redesigned website conversion paths and ran an SEO focused content production and promotion programme to generate traffic and leads.

HubSpot Setup and Website Optimisation:

We migrated the Digital Knights website from WordPress to HubSpot before completing the setup of the HubSpot Marketing tools, which would enable transparency on marketing performance and create efficiencies. This included landing page template design, email template build, social media accounts integration, and reporting dashboard setup.

We later ran a Growth Driven Design project that revamped the existing website, highlighting the Digital Knights proposition and improving overall usability and readability. The new website was delivered within 4 weeks.

Content Strategy & Production:

After completing a series of collaborative workshops to establish key personas, segments and customer journeys, we utilised this knowledge to develop a content strategy. This involved:

SEO research
Competitor research
Content mapping
Topic cluster development
Content roadmap planning

We developed a variety of content which included blog posts, pillar pages, eBooks and case studies. Each piece of content had a unique promotion and distribution strategy associated with it to drive engagement and leads.

Content Promotion & Lead Nurture:

After audience testing across social channels we ran an ongoing programme of content promotion, doubling down on content that generated high quality engagement and MQL volume.

Once MQLs had been generated, they entered a bespoke lead nurture system, designed to move them through the buyer journey until they were ready to be passed to sales.

The Results:

186% increase in MQLs
332% increase in organic keyword coverage
381% increase in year-on-year website sessions

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