Background

The AISTS is a distinguished academic institution dedicated to education and practical research in the field of sports. It constitutes a distinct network of multidisciplinary expertise spanning technology, management, economics, medicine, law, and sociology.

The AISTS' Master's Degree in Sport Management currently holds the top-ranking position globally among sport management programs.

AISTS sought the development of a new, high-performance website that would mirror its prominent standing and effectively showcase its programs to an international audience.

Results

Following its launch, the updated AISTS website has experienced significant enhancements in both search engine rankings and user engagement. Analytical data indicates that users are now spending more time on the site and successfully carrying out the intended actions outlined during the design phase. These positive outcomes have resulted in heightened interest from potential candidates and a rise in registrations.

There has been a 40% increase in organic search traffic for primary keywords.

Bounce rates are down 10% and users are spending on average 30% more time on the site.

Solution

The solution involved creating a contemporary and user-friendly website that seamlessly integrated a range of audio-visual content while adhering to the most stringent standards in SEO, accessibility, and performance.

The website was designed to operate on a user-friendly web platform that seamlessly connected with the academy's existing course application systems, in addition to online marketing and promotional tools.

To enhance website traffic and increase user interaction, we crafted a tailored promotional video and oversaw a paid search campaign for the academy's flagship Master's program. We also generated numerous blog articles covering trending subjects in the field of sport management and technology.

Darwin Digital

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Budget

Quality

Schedule

Communication