As brand strategy and design consultancy/agency, we help Caribbean brands & businesses solve their biggest problems & gain a competitive edge in their industry. Our solve your business problems and secure connection between the needs of your customers and the goals of your establishment.

Thus, engineering an experience that represents your brand and one that is loved by your clients is key.

"Is there a difference between branding and marketing?"

Yes, there is.

An organization's distinctive traits, values, and attributes are distinctly described in its brand strategy. It consists of the brand story, values, personality, and tone of voice in addition to the distinctive, relevant, credible, and sustainable position in the market that the brand now holds. A component of it that is strongly related to your brand is the employee value proposition (EVP). A brand portfolio strategy and brand architectural framework may be included if there are several brands. A brand strategy may also contain customer value propositions if there are several brand audiences (CVPs).

On the other hand, actively promoting and selling a good or service is marketing. It involves offering the appropriate good or service at the appropriate time, place, and price. It finds and engages buyers. Advertising uses a push strategy. The brand essence should be supported and reinforced by all marketing actions.

All in all, there is something special about every business; a core message and purpose that separates them from every other entity. Our job is to unearth that core message and communicate it through striking design.

Cyanopy Media

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