Introduction Aaseya IT Solutions, a global provider of low-code and digital process automation services, operates across 13 countries with over 600 professionals. As a subsidiary of YASH Technologies, Aaseya partners with leaders like Pega, OutSystems, and Camunda, achieving 150+ digital transformation projects.

Challenges Competing at events like LEAP 2024 in Saudi Arabia proved challenging for Aaseya. With thousands of IT companies globally, capturing attention was tough. Traditional marketing methods lacked impact, resulting in fleeting interactions instead of meaningful engagement, making lead generation difficult. Additionally, standing out, leaving a memorable impression, and ensuring accessibility without specialized hardware were major hurdles. Adapting to the local Saudi market added another layer of complexity.

Solutions To address these challenges, Aaseya partnered with Ctruh, creating the "Saudi Themed Aaseyaverse" — an immersive, web-based experience reflecting Saudi culture. It differentiated Aaseya by offering a unique virtual exploration of its offerings, engaging visitors deeply. The Aaseyaverse created lasting impressions, was accessible via a simple URL, and worked seamlessly across devices.

Ctruh’s solution captured visitor interactions, facilitating meaningful connections and lead generation. The localized experience helped connect with the Saudi audience, highlighting Aaseya's technological prowess.

Results

Enhanced Engagement: Visitor engagement increased tenfold.
Higher Footfall: Booth visits rose by 90%.
Lead Generation: Leads tripled, expanding Aaseya's potential customer base.
Technological Authority: Aaseya was positioned as a leader in immersive tech.

Testimonial "Ctruh helped us create immersive experiences that wowed attendees at global tech expos. The Aaseyaverse’s quality, speed, and accessibility were impressive, significantly enhancing our visibility and engagement." — Pankaj Jain, Founder & CEO, Aaseya IT Solutions

Conclusion Ctruh’s collaboration with Aaseya at LEAP 2024 illustrates the effectiveness of immersive tech in event marketing, setting new benchmarks for engagement, lead generation, and brand authority in the IT services industry.

Ctruh Technlogies Pvt. Ltd.

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