Client: Joy Alexander Photography
Industry: Photography
Location: Westchester, New York

The Challenge:
Joy Alexander, a talented photographer in Westchester, NY, came to us facing a common but critical challenge: she needed to migrate her old website to a new platform without losing her hard-earned search engine rankings. Her previous site was outdated and lacked proper SEO optimization, making it difficult to rank higher for key local search terms. Joy wanted to ensure that the migration didn’t negatively impact her visibility while aiming to improve her rankings across competitive keywords like “family photographer Westchester” and “personal branding photographer Westchester.”

The Solution:
We took a two-pronged approach to this project:

Seamless Website Migration: The first step was ensuring that all her current rankings remained intact during the migration to the new website. We conducted a comprehensive audit of the old site, identifying critical SEO elements like URLs, meta tags, and backlinks that needed to be preserved or redirected correctly to the new site.
On-Page SEO Optimization: Once the new site was live, we immediately focused on optimizing the most important pages. This included keyword research to target high-intent, local search terms and updating page titles, meta descriptions, and headers to reflect SEO best practices. We also ensured that her site was mobile-friendly, fast-loading, and optimized for user experience.

The Results (as of September 2024):
After the migration and optimization, Joy Alexander Photography saw significant improvements in rankings across key local photography-related search terms:

"Hudson Valley family photographer": Improved from position 8 to 3, resulting in a 1.45% increase in visibility and a 0.08 bump in estimated traffic.
"Family photographer Westchester": Rose from position 7 to 4, improving visibility by 0.626% and generating a 0.10 increase in estimated traffic.
"Personal branding photographer Westchester": Jumped from position 10 to 4, leading to a significant 0.87% increase in visibility.
"Family photographer Westchester NY": Improved from 12th to 5th position, increasing estimated traffic by 0.11.

Her website not only maintained its original rankings but saw noticeable improvements across competitive local keywords. The boost in traffic directly impacted Joy’s business, bringing in more leads and inquiries from her target audience in Westchester.

Creative SEO Coach

Write a review for Creative SEO Coach

Please fill the form below

Budget

Quality

Schedule

Communication