Increased organic traffic for IALM, Premier Indian institute For Law & Management Courses by 30%.

Objective:

To better their previous year's traffic number and overall website performance.
Boost their online visibility and stand out from their competitors.

Challenges:

Managing 200 course pages with low CTR.

Strategy and Execution

The first 2 Months' Focus was On-page Optimization & Focusing independent landing pages.
Analyzing keyword opportunities based on competitor rankings
Exploring opportunities for improvement of the site's health and structure
Optimizing course category pages and creating new blog content

Results:

Organic traffic from AMP pages increased by 500%
Increase of 288% in organic search traffic
AVG CTR improved from 2.9% to 5.9%

Focus Strategy on AMP – We implemented schema to improve CTRs and focused on AMP pages to boost traffic.

Organic traffic from AMP pages increased by 755% from Jan to November. This was the major contributor to the growth in organic traffic.

Focus Strategy on Rich Snippets – Rich snippets started appearing in Google search results for many high search volume keywords, which helped boost CTR.

We updated content for accuracy and completeness and used Schema for following content types:

Registration / Application Forms [ Fees for registration, fees for rescheduling and retaking exams]
Exam Pages [exam date, type, duration etc.]
Syllabus Pages [Objectives, benefits, Jobs and Career Growth Opportunities etc.]
Certificate Pages [Certificate course included Modules covering the topics etc.]

The content updation, new blog content and schema implementation was a great hit as we saw significant jump in CTR .

To Know more visit: https://www.clik2conversion.com/

Clik2Conversion

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