A fresh new web application look and experience for the Georgia O'Keeffe's museum collections in Santa Fe, New Mexico. Showcasing the esteemed artist and making sure her work shines on every page.

Art Direction by Lisa Battle and UX Direction from Duane Degler. Project done for Design for Context. Development was done by DFC. Brian works with a variety of advertising agencies and design studios, please reach out to see how he can be integrated with your teams.

CHALLENGE

The Georgia O'Keeffe Museum's site was dated and needed a complete overhaul. Brian White Design working with Design for Context took initial wireframes and sketches, iterated and built a new design system for an easier to use and overall cleaner website application.

Through a series of meetings and concept sprints iterating on the UX and wireframes DFC provided, we came up with a design system that worked great for the project. The system was adaptable to the templates making the art work and archives easy to showcase, filter, and dive into the details. We built out secondary wireframes to fill out the design system as the project continued.

The entire project was designed for shifting to various screen sizes. Everything had to give room for the artwork. There were multiple pieces that were narrow and a few that were extremely wide. This created as challenge as none of the work could be cropped as per O'Keefe's curator's instructions.

With the system in place, we designed a simple hover menu to quickly view the piece at full scale or jump to the details in the full record. All design was done in Figma with extensive components to scale with variable sized artwork. By using the same designer for both web design and icons, the project was done on time and professionally matches.

Whenever possible we pushed to have larger shots of the artwork available to show the beauty in the details. We had to create three types of artwork sections; square, landscape, and portrait.

We used a subtle color pattern to showcase the various Museums where the traveling exhibitions were showcased. It was fun to see the exhibition photos from the archives that dated back over 75 years ago.

The archives for Georgia O'Keefe is extensive and the design system needed to include all sorts of household objects, papers, and photographs. The user experience was a challenge as there were so many layers.

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