Creating radically relevant content for Chinese customers and adjusting for extremely different digital channels are challenges that global companies typically face in China.

We have a process, supported by a talented team in China, that helps international organizations make meaningful connections with their clients and customers. We call this radically relevant China marketing and it is supported by our China Customer Value Approach.

Starting with insight research on your target audience, we can plan and implement complete communication campaigns, including social media, traditional media, Baidu performance marketing, or other approaches - all depending on where your customers are at specific times in the buyer journey.

Our creative team can develop all of your Chinese assets, from magazines to websites, and professionally manage your social media channels in order to make you effective and relevant to your target clients and customers. Beyond China marketing advice, we are able to fully execute integrated marketing programs in China.

Our services include:

Insight Research & Storytelling

Insight research to understand your target audience and their touchpoints. Develop messaging and brand positioning specifically for China.

Content Creation

Creative development of all digital and offline assets, from magazines to websites, social media posts to creative campaigns and video.

Marketing Campaigns

Brand awareness and demand generation campaigns for both B2B and consumers - utilizing the most important digital and offline tools.

Social Media

Social media expertise across WeChat, Little Red Book, Douyin, and other channels - content management, Chinese influencers, paid advertising for all major social media platforms.

Brandigo China

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