Brandbook, a renowned web design and development company, collaborated with Dharma Endeavors and the Karnataka Govt to create a website that connects users to the heart of India. The platform focuses on empowering rural families and vulnerable communities engaged in handicrafts, community tourism, and agriculture.

THE MISSION

Nearly 70% of the country’s population is rural, with agriculture and its allied activities being the main source of income, contributing to around 20% of the country’s GDP. The face of poverty in the country is largely a rural one. Yet there is untapped billions in the handicrafts, community tourism and value-added food sectors. The handicrafts sector alone is USD 150 billion market, providing employment to more than 200 million people in the country.

They need direct to consumer market linkages to increase their annual incomes.

DISCOVER

Currently, design is overwhelming. Difficult to direct the eye. Too much info for user at a glace and no color consistency in existing platform.
We must find creative ways to showcase something attractive for the hut/shop window to entice customer to entre the shop.
Show buyers how the impact is created when a product is purchased.
Can we have sponsorship opportunities for brands on Centre Stage itself, during live streaming, or when a local entrepreneur is live?
Good to have all of rural India under one roof.
Balance between info on product + info on people behind the product.
How to highlight sponsors throughout the Mela.
FAQs on product page to answer most customer queries around products.
If there is a login, choose the most easy login options.
People may want to browse by product only and not go from tent to tent. However, still important to show the story + people behind the product. Categorization according to product + according to people
Easy Interaction directly with the vendor to ask specific information about the products is important
Flexibility to use mobile + desktop

DESIGN

Our website design and development expertise enabled us to craft a user-friendly interface that encourages users to buy directly from rural entrepreneurs whenever possible. We believe in the power of your purchasing decisions to make a real impact on lives. When you support these entrepreneurs by buying directly from them, you provide them with much-needed extra income, contributing to their growth and prosperity.

Brandbook Studio

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