BN Branding is radically different than what you'd expect from a branding firm...

Marketing consultants deliver a strategy and then walk away. They don't help you execute the plan.

Branding firms, on the other hand, focus exclusively on execution. Art is the only deliverable. There's no strategy to it.

With BN Branding you get a sensible combination of both... It's a right-brain, left-brain one-two punch of marketing power that will take your company to a whole new level.

Look, everybody has marketing issues of some kind... Bad brand names. Boring copy. Crappy packaging. Underperforming ads. Worn out websites. We have a process that can solve 66% of those problems. (The other third is up to you!)

It starts with a brand-first mindset. Because you can’t do any marketing without branding. It’s impossible. Every little tactic affects your brand, one way or another. So you better get your head around this whole branding thing.

We use a disciplined, words-first branding process that produces the clarity you need to win the marketing game.

First you get insight… Insight is the foundation of every ground-breaking idea in history. Insight drives the brand strategy that directs the marketing that produces results.

It all starts with brand strategy... Digging down to reveal the real gist of your company, product or concept. If you execute anything before doing this strategy work, you're throwing money down the drain.

Then there's the naming process. I literally wrote the book on naming. Money Name - How to choose a brand name you can bank on. If you look it up on Amazon you'll see that it's the one book on naming that actually has a great name.

Once the strategy is set, and the Money Name is in place, then we dive into the brand identity design. Not before.

And we won't leave you hanging with just a pretty design. We build long lasting client relationships that involve all sorts of marketing implementation as well. For smaller tech firms we can manage your digital advertising efforts, as well as PR, content creation, website design, etc. It's like getting a fractional CMO with a team of creative experts.

BN Branding

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