The Challenge

A unique story, but nobody would listen.

Since 1972 Bryce Fastener has designed and manufactured the most innovative and effective security fasteners in the world.

Unfortunately, they had a hard time differentiating themselves from common security fasteners sold everywhere.

The Solution

Establish that Bryce products are unique and far more secure than any other fastener on the market.

Position the brand as the manufacturer of “The World's Most Secure Fasteners.”
Expose other so-called “security fasteners” as being misleading and inadequate
Emphasize the strength, innovation and excellence of American manufacturing
Justify higher product price by emphasizing the high cost of theft, liability and safety.

WHAT WE DID

Brand Positioning & Strategy
Logo Design Package - Branding of Family of Products
Marketing Tagline Development
Tradeshow Display Design
Print Marketing Materials
Product Videos
Copywriting
Personnel Photography
Product Photography
3D Product Rendering
Website Design & Development
Custom Website Functionality and Programming
SEO - Search Engine Optimization
PPC Advertising

The Result

Completely changed business model from outside sales strategy and nearly zero website leads to the website generating nearly 100% of new leads
Significantly increased sales volume while decreasing the number of sales personnel
Tripled production capacity by expanding manufacturing facilities
Higher quality leads coming directly from the website
Differentiated Bryce products from common security fasteners
Achieved premium brand perception allowing for higher price without pushback
Appear at top of Google search results for nearly all important search terms, while communicating the new brand promise, voice and personality to prospective customers solidifying their dominance in the field

EXPLAINING A MISUNDERSTOOD PRODUCT

CONFIDENT & BOLD POSITIONING

The World's Most Secure Fasteners™

We positioned Bryce as the manufacturer of “The World’s Most Secure Fasteners.”
Recognizing that no other brand could honestly make such a statement, we confidently claimed it.
We also modified the Name & Logo from Bryce Fastener to Bryce Security Fastener to better reflect their products and market position.

Avenue 25

Write a review for Avenue 25

Please fill the form below

Budget

Quality

Schedule

Communication