Backyard Buys is a Dubai-based ecommerce brand under Noon International General Trading LLC. The company focuses on making homes and outdoor areas more enjoyable with products like plants, gardening tools, pet supplies, and outdoor lifestyle items. While their product range was strong, they struggled to stand out in the crowded UAE online market. They partnered with ArtX Pro Global to improve their digital presence.

Challenges

Before working with ArtX Pro Global, Backyard Buys faced several issues:

❌ Low search visibility in UAE plant and gardening categories.

❌ Difficulty attracting and keeping online customers.

❌ Weak social media interaction and inconsistent messaging.

❌ Limited user-generated content, affecting trust.

❌ Previous digital marketing efforts showed slow progress.

Strategies Implemented

ArtX Pro Global applied a detailed digital strategy to address these challenges:

✅ Website Development – Built a clear and user-friendly ecommerce site that made product browsing simple and convenient.

✅ SEO Optimization – Conducted keyword research and applied technical and on-page SEO to improve rankings for plant-related searches in the UAE.

✅ Social Media Marketing – Shared practical content like plant care tips, DIY gardening ideas, and product updates to connect with the audience.

✅ User-Generated Content – Encouraged customers to share reviews and photos, building trust in the community.

✅ Localized Campaigns – Ran promotions around UAE events and holidays to increase engagement.

Results & Impact

📈 Website traffic increased by 250%.

📊 Social media engagement grew by 180%.

💰 Sales tripled with more conversions and repeat purchases.

🤝 Customer retention rose by 40%.

Conclusion

With this approach, Backyard Buys improved its online visibility, built stronger relationships with customers, and achieved better performance across digital channels in the UAE.

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