Pyaterochka mobile application is the most popular application among online retail. The application contains many useful features for users: personalized applications, promotions, discounts, electronic stickers, user training directly in the application, etc.

At the same time, in terms of design and functional characteristics, the mobile application is synchronized with a personal account on the web.

Figures:
20+ people - a team that works on a project
4 million people use the Pyaterochka mobile application throughout Russia
4.6 - Appstore rating.

Results:
Personalized offers
We were the first to launch personalized offers for users of the Kids Club. Now everyone sees promotions that are advantageous for him based on his gender, age, and other parameters.

Budget optimization
Refused from plastic and waste paper. Now users can create a virtual card in their smartphone on their own. Besides, all offline projects have moved to a smartphone. For example, we created electronic stickers. They are automatically added to the user profile with every purchase in the store.

User training
They created an interface that is understandable to all categories of users. We tested it and implemented it. But most importantly, they developed several tips that unobtrusively accompany the user throughout the visit.

Cost reduction
Rejected expensive SMS, replacing them with push notifications. Thus, we have increased customer engagement and increased the openability of messages.

Application Involvement
If earlier only 65% of all users used the application and scanned the barcode, now this figure has increased to 100%. This means that each user scans a barcode when buying in a store.

Useful features based on user reviews
The number of reviews on two platforms is ~ 80,000, while all reviews are organic. This allows the business to create a relevant backlog of tasks that will be useful and convenient for users of the application. So, we implemented: Apple Wallet, barcode rotation and so on.

AGIMA

Write a review for AGIMA

Please fill the form below

Budget

Quality

Schedule

Communication