About Justo – Project Scope

Justo is a Toronto-based Real Estate brokerage platform that helps connect millions of buyers and sellers of residential properties across Canada.

The client approached me with an aim of increasing organic traffic and improving ranking in search results.

I bagged the project in December 2021, when the client’s website’s organic traffic was already on the decline. We recognized the Java framework they were using as the primary culprit (angular.js) and successfully guided them to migrate it to one that facilitated site-end rendering (next.js).

After identifying the cause behind falling traffic on the client’s website, we crafted an extensive SEO strategy, which focused on sustainable lead generation from their target regions. Going by the needs of their industry, ‘Hub & Spoke’ model was followed, thereby creating listing pages for different localities with supporting blogs. The steps included:

Website audit & analysis
Competitor & market analysis
Keyword gap analysis
Preparing SEO Strategy based on audit
Identifying various content pillars
Building content strategy around keywords
Rolling out suitable content angles
Making On-page SEO fixtures
Improving domain authority with niche-specific backlinks
Monitoring progress regularly
Optimizing strategy based on results

agamgrover.digital

Write a review for agamgrover.digital

Please fill the form below

Budget

Quality

Schedule

Communication