Trueglobe Edu needed to quickly establish an online presence and begin filling their admissions funnel in a highly competitive education market. The primary challenges were:

Low Brand Awareness: As a new or newly-focused education consultant, the brand had minimal organic visibility.
High Acquisition Cost: The cost of acquiring leads (CPL) in the education sector is typically high due to intense competition.
Need for Quality: Leads had to be genuinely interested in the courses offered, not just low-quality, high-volume inquiries.

2. The Strategy: Facebook Ads & Branding Integration

We implemented a two-pronged strategy to ensure both volume and quality:

A. High-Conversion Facebook Lead Ads

Objective: Used the native Facebook Lead Generation objective for a seamless user experience, which often results in a lower Cost Per Lead (CPL).
Targeting: Created highly specific audiences based on educational interests, career aspirations, and demographics relevant to Trueglobe Edu's offerings.
Offer: The primary incentive was a "Free 1:1 Counseling Session" or a "Comprehensive Course Guide"—a high-value asset that ensured the captured leads were genuinely interested (i.e., qualified).
Ad Creative: Utilized a mix of video and carousel ads showing success stories and testimonials to build trust quickly.

B. Branding and Trust Content

Alongside the lead ads, we ran Reach and Engagement campaigns featuring Trueglobe Edu's values, faculty highlights, and student success stories.
Impact: This branding content appeared in the feeds of the target audience, warming them up before they saw the Lead Ads, which helped boost the Click-Through-Rate (CTR) and increase the trust factor when they submitted their details.

3. The Outcome: 100+ Leads & CPL Success

The combined approach resulted in immediate and significant success:

Lead Volume: Generated 100+ qualified leads within the first month, meeting the aggressive initial goal and validating the campaign structure.
Cost Efficiency: Achieved a Cost Per Lead (CPL) significantly below the industry benchmark, making the campaign highly profitable.
Sales Funnel Impact: The high quality of the leads meant the sales team had a higher Lead-to-Counselling-Session conversion rate, directly impacting potential enrollment.

Ace Amaze

Write a review for Ace Amaze

Please fill the form below

Budget

Quality

Schedule

Communication