Practice Growth Co Verified Company

Practice Growth Co helps specialty medical practices turn marketing spend into booked, attended patient consultations. Founded in 2020 by Mike Funkhouser, the agency works only in healthcare, with independent and multi-location practices in plastic surgery, orthopedics, med spa and aesthetics, dental, regenerative and functional medicine, behavioral health, ABA therapy and telehealth.

Most practices we meet are measuring the wrong things. Clicks, impressions and form fills look good in a report but rarely match what the front desk sees. We start by connecting the ad platforms, website, call tracking and the practice's CRM or scheduling system, so every campaign is judged on cost per booked consultation and cost per new patient.

From there we build and run the channels that matter for each specialty: Google Ads for high-intent procedure searches, SEO and content that ranks for treatment and condition terms, Meta Ads for elective and cash-pay services, and AI search optimization so practices show up when patients ask ChatGPT, Perplexity or Google AI Overviews for a recommendation. We also design procedure-specific landing pages and simplify booking flows, because the step between the click and the appointment is where most practices lose patients.

We publish our work openly: 40 case studies with real numbers, plus annual patient acquisition cost benchmark reports by specialty. Mike also writes for Medical Economics on patient acquisition, privacy-safe advertising and AI search.

Based in Largo, Florida, we serve practices across the United States and Canada.