Online Labs is a one person Google Ads consultancy built for ecommerce brands that have outgrown generic agency management. I am Dan Kabakov, a Google Partner certified PPC specialist with over 10 years of hands on experience running Shopping, Performance Max, Search, and YouTube campaigns for direct to consumer stores.
I work almost exclusively with Shopify merchants spending between $5,000 and $100,000 a month on ads. Most of my clients tried a large agency or an in house hire first and found neither gave their account the attention it needed. They want someone who can open a Performance Max campaign, spot exactly why budget is leaking to irrelevant placements, repair the underlying product feed issue, and tighten the negative keyword list, all inside the same week.
Every account I take on gets me directly, not a project manager or a junior associate passing along updates. I run weekly optimization sessions, send monthly performance reports, and stay reachable for questions in between. There is no handoff and no dilution of attention across a growing client roster.
A distinguishing part of how I operate is the AI tooling I have built myself: automated search term reviews, product feed quality checks, bid diagnostics, and weekly brand visibility tracking across ChatGPT, Gemini, and Perplexity. These tools speed up the diagnostic work. The strategic calls stay mine.
Recent client work includes a luxury jewelry Shopify brand where I resolved a Google Merchant Center variant explosion, taking it from 260,000 listed items down to roughly 2,000, rebuilt the Shopping negative keyword structure, and got the account to a 680 percent peak ROAS with 4.5x sustained ROAS across Shopping and Search. For a science and education supply company starting from zero campaigns, I cleaned up a duplicated product feed, repaired a broken conversion tracking setup tied to their Shop Pay checkout, and got them to 71 confirmed purchases and $9,185 in revenue in the first full month.
I take on accounts spending or ready to spend at least $5,000 a month on Google Ads, with monthly retainers starting at $2,000. Every new engagement opens with a free account audit, usually delivered within 3 to 5 business days, so you can see exactly what is and is not working before committing to anything.
Online Labs at a Glance
Who Founded Online Labs?
How many projects a year does Online Labs deliver?
What is Online Labs average cost per project?
What are Online Labs company values?
Profile strength: Above Average
Online Labs may be a strong company in its field, it has enough information, so you can get an idea about their experience and track record. However, they could have provided more details about their business. You can search for a stronger company in this niche or just give it a try. It might be worth it to get in touch with Online Labs.
Locations
HEADQUARTERS
Lubliana
Tbilisi 1059
Georgia +995591754659
Speciality
- Pay Per Click
- SEO
- Marketing Strategy
- Media Planning & Buying
- Conversion Optimization
- Digital Marketing
Focuses & Technologies
Client Focus
Industry Focus
- eCommerce
- Advertising & marketing
Online Labs Stats ! You can learn more about company stats on TechBehemoths in this article.
How Online Labs compares to other companies based on profile strength?
See how Online Labs is positioned among 65 companies from Georgia based on profile strength. An above-average rate means the company has all it needs to deliver a project
How much does Online Labs charge for their services compared to other companies in Georgia and Tbilisi?
Online Labs charges between $70 - 150/hour, meaning that the cost of their services in Georgia is the market average. This is a safer bet. Being well aware of their capabilities and cost. This gives room for more flexibility in negotiating the cost. Keep this in mind before calculating your budget and requesting a quote..
How many services does Online Labs provide compared to other companies?
Online Labs covers 5 services in their current region or area. This means that the company offers a limited range of services compared to their competitors. This is not necessarily a bad thing. It can be that the company is rather focused on a few things and does it well, instead of spreading too much.
When was Online Labs founded?
Online Labs was founded in 2016. According to TechBehemoths data, 2 companies were founded in Georgia in that year. Compared to other companies, Online Labs is established in the market. Reliable. Most of the companies operating since then have gained valuable experience, learning from their mistakes and therefore help you with a great experience further on. You should feel in good hands with them.
Portfolio
Reviews
Write a ReviewEvery company has its start. These guys don't have any reviews yet, but you may give them a chance. They could excel, to make you a happy client. But, you may also consider other companies, with a proven track record too. To be safe.