K2 Global Communications Verified Company

K2 Global Communications, a public relations and marketing agency, focuses on taking account-based marketing to the next level: role-based marketing. We use a “What’s in it for me” approach to reach the key members of the buying chain, from CEOs and CFOs to end users and even the purchasing department. We work with clients to create highly tailored, targeted messaging translating their solutions' features into business benefits.

We transform messaging into thought leadership articles focusing on providing critical insights: “News You Can Use” helping potential clients and existing customers address challenges within their organizations (with the buy-my-technology message subtle enough that it passes editorial muster).

 Companies are sitting on a gold mine of newsworthy data. K2 works with marketing and technical teams to determine what data is most newsworthy for niche media and end users, generating whitepapers, reports, sales-enablement materials, press releases, and articles.

K2 disseminates corporate news, including new business deals and product launches. Analyst relations is a core PR service, getting our clients in front of key analysts who have the most influence over their customers.

The combination of thought leadership content, data-focused materials, and press releases provides significant ROI by connecting PR and AI visibility within LLMs to the sales pipeline. It reinforces third-party citations and corporate expertise, driving AEO/GEO.

K2 specializes in complex technologies, including cybersecurity, agtech, biotech, deep tech, data storage, cloud computing, software development, healthcare, AI, IT/information technology, OT, and others.

Services include:

• Public relations

• Sales-enablement content

• AEO/GEO/AI-focused content

• Data-focused content

• Analyst relations

• Internal communications

• Inbound marketing

• Collaborative marketing

• Social media support

 K2 has spent 20+ years supporting Israeli and international tech companies in their global expansion, introducing them to their target audiences across the globe, from Australia to Silicon Valley, including North America, Europe, APAC, and Africa.

 Reach out to K2 Global Communications to benefit from niche-focused B2B public relations that drives lead generation and builds long-term customer relationships.