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Nowadays, such behavior has received considerable attention. Impulse purchase could happen at an online store or physical stores, and different factors work differently behind each category. According to various studies in the research literature, a majority of customers may be familiar with a piece of abrupt advice to buy products if they come across factors like product price promotion and a suitable environment of the store. Impulse buying behavior is considered itself a factor which is linked with several other factors. In impulse purchasing, customers don’t go or practice universal buying process. Impulse purchase could be happened in any sector and in any region. For some customers, impulse purchase is a part of daily routine, or for some people, it happens once or twice in a month or week.

Customers’ demands and needs are changed dramatically nowadays when online shopping is also on the peak, which create urge at least even when customers don’t buy online, which leads to physical interaction at stores later. Understanding of the customers by companies is extremely important, and they have to do in-depth market research. It is not possible without understanding the proper management of the factors that affect the impulse buying behavior

Ultimately for any organization, the main goal is to maximize the profit and impulse buying behavior assist companies to get this aim. Every consumer is influenced by some factors, and there is a need to identify those factors to pursue them to buy without making a plan to buy. Impulse buying behavior is the dominant factor upon the actual type of buying behaviors like a habitual buyer, complex buyers and variety-seeking buyers. In fact, impulse buying behavior itself influenced by several factors and companies can easily urge impulse buying decision in different types of buyers through effective strategies

Impulse buying behavior is a significant area of marketing, and it breaks the typical buying process in which it bypasses evaluation of alternatives step and searches information step for more information regarding a product. It has become important for companies regardless of the sector to give importance to impulse buying related marketing strategies in order to maximize the profit and every factor contributes in achieving so.