IMJustice Marketing Verified Company

Strategic Marketing is the way a business effectively differentiates itself from its competitors by capitalizing on its strengths (both current and potential) to provide consistently better value to customers than anyone else. In principle it’s that simple, but it means a lot more than getting creative with just a Tactical Marketing mix (in which 95% of all Business Owners do).

Armed with a thorough understanding of the firm’s capabilities and aspirations, the customer market and competitive landscape, the Goal of Strategic Marketing (and the job of the Strategic Marketing message) is to maximize a firm’s positive differentiation over competitors in the eyes of its target market. It does this by deploying Strategy first, then for the implementation, choose the appropriate tactics to bring the strategies to life.

This distinction between Strategic Marketing and Tactical Marketing is huge and one you need to be acutely aware of anytime you start talking about generating
more leads … Many businesses mistakenly assume that when you talk about Lead Generation, you are automatically talking about Tactical Lead Generation … placing ads, sending out mailers, joining a networking group, attending trade shows, implementing a good prospect follow up system and so on …

They fail to realize that the Strategic Marketing, as in what you say in your Marketing and how you say it is almost always more important than the Marketing medium where you say it … If you fail to make this distinction, then you risk becoming jaded towards certain forms of Marketing and Advertising that should be a part of your Tactical plan, NOT your Marketing strategy …

There exists bona fide, highly Superior Marketing Strategies and Tactics that help Small Business Owners just like you become financially free. My passion is for you, the Small Business Owner who must scrape, fight and battle every day just to earn a living. I offer these advanced and superior Marketing Strategies and Tactics to you as a way to reach the ultimate pinnacle of life: financial freedom for you and your family …

I believe that everybody has a cause, and can be more fully pursued and supported when you are financially independent. You do what you do best and leave Superior Marketing Strategies and Tactics to me, I mean, you take care of what you do best, and I’ll take care of what I do best … And that’s helping you grow your business with your Marketing.