IDM Australia

Good in depth course surrounding all major areas of digital marketing.

This is such a comprehensive course covering big picture digital marketing skills with a good balance between academic standardisation and real time industry evolution of best practices.

As a Subject Matter Expert for IDMA, I am constantly amazed at the enthusiasm of each student that comes to us to learn about Digital Marketing. Every class I've had the privilege of educating has also taught me more about the ever evolving space that is digital marketing. My peers say the same each time we catch up. It's also a pleasure to use the Homesglen Tafe facilities as they are clean and are great for presenting to students.

This is the best digital marketing course in Melbourne. The lecturers are digital marketing professionals with their own businesses and had great tips and advice to offer as well as the course content. There is a lot of content to cover so it was good meeting one night each week with gave me time to absorb it all.

Not that long ago, digital marketing was seen as an experimental field, or a side activity to traditional marketing tasks. Now, its place at the centre of every marketing campaign is recognised beyond dispute. While its importance is well understood, the practice of digital marketing is still constantly evolving, so to stay ahead marketers often find that they benefit from professional training. There is a wide range of courses available to those keen to promote their skills in digital marketing, from short certificates right up to degrees. Which course to take will depend on the marketer’s experience, what they want to achieve and the resources they have to dedicate to their studies. For busy professionals, a diploma can strike the right balance, as this blog will show. Gain a qualification If you are keen to improve your skills without committing to a bachelor’s degree, a certificate or diploma can be relatively quick and affordable options. Certificate programmes are generally the shortest, and are aimed at developing a particular skill instead of providing a broad overview of the industry. They are therefore a good choice for those who already have substantial work experience and are keen to focus on a highly specific area. By contrast, diploma programmes take longer and go into more depth. While giving you a specialisation, your study is also framed by a wider industry context - but without needing to sign up for a whole bachelor’s degree. Diploma courses are particularly useful for those looking to change career, or progress quickly from an early stage. Industry validated syllabus The Syllabus Advisory Council, with member representatives from leading digital brands including Facebook, Twitter and Google, validates the IDM Diploma. The council’s aim is to develop and maintain internationally recognised standards of education in digital marketing. I would recommend the Professional Diploma in Digital Marketing to anyone looking to get his or her feet in the world of digital. The knowledge you learn along the course can help you increase conversions, up engagement on social, and understand Google. From a personal point of view this course has added an extra element to my CV, and it’s been very noticeable my applications since completing this course have been much more successful! Regularly updated curriculum In a field developing as rapidly as digital marketing, staying up to date is crucial. Before choosing a course in digital marketing, it is absolutely necessary that you make sure that it reviews its curriculum frequently. The IDM Diploma course is designed exclusively by digital marketing professionals to focus on current trends and best practices in digital marketing. On the course, you will also learn to develop your own innovative strategies, and leverage them to gain competitive advantage in your business and career. By establishing a sound base in the knowledge, skills and competencies required in digital marketing, marketers are empowered to drive future developments in the industry themselves. Practical information Since the IDM Diploma is updated regularly by digital marketing professionals, the skills and knowledge it teaches are rooted in the practical concerns of contemporary professional practice. Available online Offering the greatest degree of flexibility for busy professionals, the diploma can be studied online. Using this mode, all the course materials can be accessed over the internet, including video lectures, downloadable slides, supporting case studies and learning resources. Internationally recognised qualification