Icon Agency Verified Company

Hello, we’re Icon. We’re a strategic creative communications and digital agency that specialises in complex behaviour change and brand transformation.

Naturally collaborative, Icon’s integrated model is adapted to the disruptive forces reshaping modern marketing and communications: the declining influence of paid media; direct-to-consumer brand marketing; the rise of e-commerce; and the experience economy.

We are creators, thinkers, makers and technologists. Our multidisciplinary team of 55 works at the intersection of digital, creative and communication services. We come from 13 countries, speak nine languages and are united by a passion for purposeful innovation.

Headquartered in Australia’s creative tech hub of Cremorne, we have offices in Sydney and Canberra, along with a global partner network spanning 150+ cities in 50 countries.

Our philosophy – Pursuit of Possibility.

Today, people expect more from brands. They want brands that stand for something and align with their beliefs. We know this because we live it. Since our founding in 2002, Icon has been passionate about building and promoting brands with purpose – from integrated behaviour change campaigns to best-in-class digital experiences and award-winning PR.

At Icon, we approach each brief through a 'human-centred' lens, focussing on the people a product or a service is being created for.

As a team, we are optimistic and curious, seeking possibility in everything we do. Our belief system – the Pursuit of Possibility – is about asking ‘what if’ and forging ‘what could be’ through the application of creativity, human insights and data.

With vision and collective action, anything is possible.