Icon Agency Verified Company


Icon Agency has multiple offices.
The head office is in Melbourne, Australia

Founding Year 2003
Team Size 50-249
Cost of Services Not revealed

Hello, we’re Icon. We’re a strategic creative communications and digital agency that specialises in complex behaviour change and brand transformation.

Naturally collaborative, Icon’s integrated model is adapted to the disruptive forces reshaping modern marketing and communications: the declining influence of paid media; direct-to-consumer brand marketing; the rise of e-commerce; and the experience economy.

We are creators, thinkers, makers and technologists. Our multidisciplinary team of 55 works at the intersection of digital, creative and communication services. We come from 13 countries, speak nine languages and are united by a passion for purposeful innovation.

Headquartered in Australia’s creative tech hub of Cremorne, we have offices in Sydney and Canberra, along with a global partner network spanning 150+ cities in 50 countries.

Our philosophy – Pursuit of Possibility.

Today, people expect more from brands. They want brands that stand for something and align with their beliefs. We know this because we live it. Since our founding in 2002, Icon has been passionate about building and promoting brands with purpose – from integrated behaviour change campaigns to best-in-class digital experiences and award-winning PR.

At Icon, we approach each brief through a 'human-centred' lens, focussing on the people a product or a service is being created for.

As a team, we are optimistic and curious, seeking possibility in everything we do. Our belief system – the Pursuit of Possibility – is about asking ‘what if’ and forging ‘what could be’ through the application of creativity, human insights and data.

With vision and collective action, anything is possible.

Profile strength: Strong

0 1

Nice! Icon Agency has a strong company profile with a clear description of their services, client reviews and a portfolio. You can get a very clear picture of their experience and expertise. We encourage you to get in touch with Icon Agency. Icon Agency is ranked in the top 47% among all the 43,000+ companies on the platform.

TechBehemoths 2022 Awards Winner
TechBehemoths 2021 Awards Winner



Unit 1, 132 Gwynne Street Cremorne VIC
Melbourne 3121

Other locations

Suite 4, 32 Thesiger Court
Canberra 2600

Suite 1, Level 11, Tower 1, 495 Victoria Avenue
Chatswood 2067


Main Services Focus
  • Advertising
  • PR
  • Digital Strategy
  • Web Design
  • UX/UI Design
  • Web Development
  • Branding
  • Marketing Strategy
  • SMM
  • Content Marketing
  • Digital Marketing
  • Graphic Design
  • Print Design
  • Video Production

Client Focus

  • 50% - Mid-market ($1M - $10M)
  • 30% - Enterprise (>$10M)
  • 20% - Small Business ($500k - $1M)

Industry Focus

  • Utilities
  • Business services
  • Consumer products & services
  • eCommerce
  • Education
  • Financial services
  • Government
  • Legal
  • Non-profit

Icon Agency Stats
You can learn more about company stats on TechBehemoths in this article.


How Icon Agency compares to other companies based on profile strength?

See how Icon Agency is positioned among 1467 companies from Australia based on profile strength. A strong rate means the company is trustworthy and knows its business.


How much does Icon Agency charge for their services compared to other companies in Australia and Melbourne?

Icon Agency is one of those companies that decided to not disclose their pricing. We do not know the exact reason, but we assume their price range can be pretty flexible, depending on each project and client, that is why. Rise this topic once you will discuss it with them.


How many services does Icon Agency provide compared to other companies?

Icon Agency covers 7 services in their current region or area. This means that the company offers a medium range of services compared to their competitors. This is safe. A bit of experience from more fields is always good, in case you may need additional services, they can cover it as well.


When was Icon Agency founded?

Icon Agency was founded in 2003. According to TechBehemoths data, 16 companies were founded in Australia in that year. Compared to other companies, Icon Agency is veteran in the market. What can be added here? A very experienced company, which most of the time works with bigger clients or long-term projects. If you are one of these - don't think twice and contact them.


No Portfolio yet
TechBehemoths Tip:

Having now reviews yet might be ok to trust, but having no portfolio...it's a little risky. We highly advice to look for another company. Better safe than sorry.


From 5 reviews

  • reviewed on 10/6/2020
  • reviewed on 10/6/2020
    Awesome integrated agency!
  • reviewed on 10/6/2020
    Outstanding agency
  • reviewed on 10/6/2020
  • reviewed on 25/3/2020
    Awful firm. Charge a lot for very little.

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