Midas Touch Consultants Verified Company

Midas Touch is a B2B content marketing agency based in Pune, India. We work with technology companies that sell complex services and products to business buyers, and our particular focus is Indian IT services firms selling into the United States.

That is a specific problem, and it is not the same as consumer marketing or general digital marketing. A US enterprise buyer evaluating an offshore engineering partner is weighing questions that have very little to do with price: how mature is the delivery process, who owns the intellectual property, will there be enough timezone overlap to run a daily standup, and does this team understand our domain well enough to push back on us. Most of those questions get answered long before anyone books a sales call. Content is what answers them.

We have worked with more than 250 companies since 2010. Our clients include Wissen Technology, Clarion Technologies, Verinite, Qualitia Software, EnFuse Solutions and Globe Teleservices - among them banking technology specialists, product engineering firms, test automation platforms and telecom infrastructure providers.

Our work covers four areas. Positioning and messaging, where we establish what a company actually sells and to whom, before a word of content is written. Content marketing, including technical blogs, case studies, whitepapers and editorial calendars a client can realistically sustain. Social media, primarily LinkedIn, where B2B technology buyers spend their professional attention. And thought leadership for founders and CXOs, turning expertise that already exists inside a business into published work that carries their name.

The problem we are usually hired to solve is a familiar one. The expertise is in the building. The writing capacity and the editorial discipline to get it published, week after week, are not. We supply both.

Midas Touch was named Disruptive Agency of the Year at AgencyCon 2019.