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The Latest Trends in Local SEO For A Small Business

Automatic Review Spamming On Google My Business

Those who put up fake reviews to promote their products and services are in for a big surprise. Google can quickly identify and remove fake reviews using its advanced automated spam detection technology.

This technology ensures that the viewer reads authentic and valuable reviews. So, bombarding other businesses’ comment sections with fake reviews about you or writing some on your own can do you no good. 

You can follow these suggestions instead of depending on fake feedback: 

• Ensure that you provide top-notch services that make customers leave positive reviews. 

• Take messages from negative feedback and fix the problem as soon as possible.

Google Recognizes AI Reviews

A high number of reviews can contribute to the factors that make your page rank on search engines. Many businesses take advantage of AI tools to generate reviews. This isn’t entirely harmful, but as Google has already stated, copy-pasted content from AI is unhelpful. To avoid being penalized by Google, it is essential that you:

• Avoid using AI reviews 

• Provide a personalized experience so your business can get genuine and positive reviews. 

Website & Structured Data For Local Businesses

Another important factor when doing local SEO for a small business is that you need your business’s address to pop-up on search results so that when someone searches for a similar one with a ‘near me’ keyword, they can see your profile. This can be done through local SEO to attract an audience from a specific region. Provide relevant content to the audience so they can reach out to you when they are looking for related businesses in the area.

Boost Trust Signals With Social Media

Nobody’s a stranger to social media. Even significant brands have dedicated professionals to grow their following. Using social media has become essential for local brands that want to showcase trust and authenticity to their users.

An excellent online social media presence enhances your connection with customers, ranks your business on SERPs, and raises brand awareness. Keep an active presence on social media to keep local customers updated and engaged.

If you are looking for local SEO optimization services, then Digitrix Media has got you covered. You can learn more about us and digital marketing through our blog section.