Digital Nafta Verified Company

Digital Nafta is a Dubai-based performance marketing and user acquisition studio founded and run by Jan Nafta. We buy paid traffic for mobile apps, games, subscription products, ecommerce brands and licensed iGaming operators, and we judge every campaign on backend revenue and cohort payback instead of the conversions an ad platform reports.

The channels we run are Meta Ads, Google Ads (Search, Performance Max and App campaigns), TikTok Ads, Apple Ads, Moloco and other programmatic buying, and ad networks such as PropellerAds and ExoClick for push, pop and native traffic.

Jan has bought paid traffic since 2019 from four seats: at ad networks, at an ad-tech company running programmatic campaigns, in-house for regulated online casino and sportsbook brands, and as an independent consultant for app publishers. He runs every account himself, with a small production team for creative and development.

Our working rules are simple. Platform numbers are a lead and the backend is the verdict. Every test has its kill rule written before it spends. We fix the offer and the measurement before we buy more traffic, because more traffic never fixes either. Every campaign follows the platform's ad policies and the licensing rules of each market.

We also set up the measurement ourselves (AppsFlyer and other MMPs, the Conversions API, server-side events and SKAN) and produce banners and video ads with AI, so creative testing doesn't wait on a design queue.

Every engagement starts with a free 30-minute Growth Diagnostic. We take on one or two new clients a month, usually teams spending $10K or more a month on paid acquisition.