DAFE Digital Verified Company

DAFE Digital is the performance marketing agency for businesses in the AI era. AI is changing how buyers and businesses decide, and we adapt Google Ads, Microsoft Ads, Meta Ads and LinkedIn Ads campaigns to keep them profitable through the shift.

Operating from Cluj-Napoca, Romania, founded in 2023 by Adela Mincea. The foundation is 10+ years of international marketing and paid media experience built across agencies in London and Hong Kong, in-house roles inside client organisations, and independent consulting before DAFE was founded. Active client work covers the UK, USA, European Union and Asia.

DAFE Digital has managed €25M+ in ad budgets across 27+ industries. That breadth includes e-commerce (fashion, beauty and cosmetics, wellness), B2B SaaS and software, business intelligence, financial services, local services, medical and aesthetic clinics, education, and non-profit organisations.

Two-track specialty: Google Ads and Google Shopping for e-commerce stores wanting profitable growth, and LinkedIn Ads for B2B SaaS companies reaching decision-makers in international markets. Microsoft Ads runs as a complementary capability. Google Partner certified.

What makes DAFE Digital structurally different: founder has been hands-on in paid media since 2017 and trained as a marketing economist. Platform metrics and conversion rate tell you what the campaign did. The economic lens (margin, customer acquisition cost, contribution to P&L) tells you what it earned. DAFE Digital blends both layers in monthly reporting, so the campaign decision and the business decision share the same data. Advertising budget is treated as commercial investment.

Values: transparent communication, measurable results in P&L terms, long-term partnerships over one-off projects, education over jargon, ethics over shortcuts, and continuous learning as performance marketing evolves toward AI-era discovery.

Engagements are scoped per client. Margin structure, acquisition mechanics and growth horizon differ per business, so retainer terms, audit scope and reporting cadence are agreed against each client's commercial context.

Mission: raise the bar for performance marketing in the Romanian market while serving international clients at the level mid-market agencies in London, San Francisco or Singapore deliver.