COHORT Public Relations Verified Company

COHORT is a Berlin-based PR and communications agency built for founders, business angels, and venture-backed teams who need more than press releases. Founded by Lea Schramm and Pierpaolo Angletti, COHORT operates at the intersection of strategic communications, media relations, and the kind of networking that actually moves a company's standing in its market. The agency is bootstrapped by design, which means every client works directly with its founders rather than a junior account team running point.

The core offering centres on strategic PR and press work: positioning, narrative development, and journalist relationships across DACH and the broader European market, spanning outlets from trade press to international business and tech media. The team writes, pitches, and places stories in both German and English, and is built to develop long-term media relationships rather than chase one-off hits.

Where COHORT differentiates itself is in how early it has invested in AI visibility. As large language models become a primary discovery surface for buyers, investors, and journalists, COHORT has built a dedicated generative engine optimisation practice, helping clients understand and improve how they are represented inside ChatGPT, Perplexity, and other AI tools, alongside the traditional press and search landscape. This sits inside a broader operational fluency in AI tooling that shapes how the agency itself works, from research and monitoring through to content production, so clients get a team that practises what it pitches.

COHORT's portfolio spans fintech, climate tech, SaaS, mobility, and venture capital, working with both early-stage founders preparing for their first funding announcement and established operators managing ongoing market presence. Many engagements start with a single mandate, a funding round or a market entry, and grow into ongoing strategic partnerships once trust is established. The agency also supports business angels and investors directly, building personal visibility and thought leadership alongside the companies they back.

The working style is relationship-led rather than transactional. Briefs move fast, turnaround is quick, and every account, whether it is a Series A announcement or a founder's personal media presence, gets the same level of rigour. For founders and investors who want a PR partner that understands both the press and the platforms now mediating discovery, COHORT is built for exactly that moment.