Brave

We are Brave, an independent communications agency that turns creativity into commercial advantage through ideas that connect with consumers, wherever they are, from app to ad – we call this 'trans-media storytelling'TM. At the very heart of our business is ‘Brand Entrepreneurship’: a philosophy and belief system that permeates every single area of our agency model – from our planning approach to how we write creative briefs, from how we present solutions to how we recruit our diverse talent.  This becomes more than agency packaging; this is what defines our brand. Brand Entrepreneurship is a cultural behaviour as well as a working approach. It’s the application of this approach that our client partners find compelling and what has driven our own growth. We are not curators of campaigns, we are business solution providers and builders of sales and equity. There are three core pillars to Brand Entrepreneurship: Value Through Ingenuity, Efficiency Through Collaboration & Ideas Everywhere. And these pillars dictate how we operate every day: always behaving like a challenger, always embracing innovation, acting with the ruthless speed, hunger and dynamism of a start-up and never accepting the path of least resistance. In order to succeed, brands need to act and think in certain ways, no matter how big or small they are and no matter how big or small their budgets are. Not many can afford to outspend, but anyone can outthink.