Germany is home to the single largest IT market in Europe, accounting for around a quarter of the European market by value. Innovation comes as standard in an industry characterized by a thriving of small and medium-sized enterprises. Increased business demand for smart data products and services in the cloud is driving domestic IT market growth, as Germany embarks on a far-reaching program of digitalization that promises to transform the economy.

According to Payscale, the average salary of a web developer in Germany is estimated at around 3,500 EUR/mo -  one of the highest in Europe, which defines the high demand on the market for digital services and products, but it also reveals the high-quality services companies based in Germany provide. According to Statista, the IT industry market in Germany is predicted to reach $75.48 billion by 2025, with IT Outsourcing dominating this market, reaching $32.15 billion. It has a CAGR for 2025-2030 of 3.33%, expecting a market volume of $88.94 billion by 2030. Germany is a leader in IT services, prioritizing innovation, and delivers high quality services. 

Why Should You Work With German IT Companies? 

Needless to say that the presence of tech giants in Germany, and their continuous investment in the local IT environment, is one of the basic indicators of a healthy IT industry. But, most importantly, the fundamentals of the IT industry in Germany are small and medium businesses that face tough competition, which in turn stimulates the growth and development of the entire IT ecosystem.  Based on a report from the International Trade Administration, in 2025, the number of IT companies in Germany was above 100K, and Berlin only the most developed digital hub, was the home of 38K+ IT companies. 

However, the main reasons for working with German IT companies remain a good business culture, rich experience, and skilled professionals. 

What You Should Be Aware of When Working With a German IT Company 

Despite the benefits of working with German companies, there are several factors that you should be aware of. First of all, the huge number of companies creates difficulties when choosing only one. It is possible to experience psychological fatigue due to the wide variety of good offers you may receive from German or German-based agencies. Despite these challenges, hiring a IT service provider from Germany can bring lower costs than other people expect, talented tech professionals, good education system, stable business ecosystem, productive tech experts, and attention to details. 

Speaking of the differences between German and German-based IT companies, this is another challenge to make the difference in which type of company you contacted. There is a performance difference between the two types of companies mentioned above, but not always in favor of the first one. 

Are German Companies Reliable? 

German IT companies have probably the best reputation in Europe, especially due to the high number of projects they attract, but also based on the country’s business reputation in general. Even though more foreign companies from countries with questionable reputations relocated or declared themselves as German, the overall rating didn’t go down, but on the contrary. This may be explained by the fact that foreign companies would rather adapt to German rules and improve their reputation as well. 

How the German IT Industry Relates to the Neighboring Countries

Having ¼ of the European market value, the German IT industry is considered to be the most developed, with the UK and France in second and third position, far behind it. In 2025, Germany holds approximately 19.7% of the market share, followed by the UK at 16.2% and France at 12%. Both countries have robust tech environments that dominates the European continent, with Germany that leads in high-tech industries, and the UK as a prominent tech economy. 

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 8,000 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.

Is email marketing still an effective strategy?

Yes, email marketing is still one of the most effective and popular types of digital marketing.

Email marketing means sending informative, promotional or commercial emails to a target group of potential customers.

Here are some common use cases for email marketing. Business usually send emails on these occasions:

• launch a new product/service

• refresh your website

• thank you note, confirmation message, or notification

• host an event

• have new offers

Emails are also a direct channel of communication with customers, which allows businesses to increase their brand awareness and build stronger relationships with their customers.

Below are a few common types of email marketing:

What essential skills should email marketers have?

When looking to hire an email marketing agency, keep in mind the following required skills:

1. Strategy Development & Planification

Email marketing must be based on a strategy and plan. You need to understand the various subscriber life-cycle stages and how to engage them as part of your strategic thinking. A successful email marketer should know what campaigns work well for every stage.

2. Automation

One of the best things you can do to save time and increase your email campaigns' ROI is to automate lead nurturing processes. Email marketing automation includes both lead nurturing and lifecycle emails. Here’s what each means:

• Lead nurturing - implies sending emails to try to convert potential customers

• Lifecycle emails - imply sending highly relevant emails at the right time, based on the buyer’s sales journey stage (lead, new customer, existing customer, etc.) 

3. Segmentation

Email segmentation is a technique that categorizes your contacts into different groups in order to deliver targeted and personalized emails.

Here are a few examples of user segments based on who they are or what they did:

• Customers

• Followers

• Downloaders

• Free trial users

You can segment your email lists based on other fields like:

• Demographical data: gender, age, job, income, marital status, etc.

• Geographical data: country, city, language, etc.

• Activity data: previous purchase, website browsing, engagement, etc.

Here is how email list segmentation can help you achieve better results:

4. Copywriting

Email copywriting is the process of writing content for an email that is intended to convince a user to do a specific action: visit a web page, download a resource, buy a product, etc.

Email copywriting principles are similar to any other type of copywriting and is meant to encourage some of the following actions:

• Share or link to a web page

• Read your new article

• Follow your social media

• Book a meeting

• Invite to a podcast

Great email copywriting has multiple business advantages:

• Higher open and conversion rates

• Increased ROI [1] 

• Stronger relationships with your target audience

• Higher customers loyalty

• Better email reply rate => potential new meetings

[1] According to Litmus, when your email copywriting is on point, you can expect a return on investment (ROI) of up to $36 per dollar spent.

5. Analytics & Testing

It’s essential to understand the most important metrics and how to measure the effectiveness of email marketing campaigns.

Here are some email marketing KPIs for reference. Average email open rate and clicks rate is highly dependent on your industry, but if your email open rate is about 10-15% that’s already a great result.

To find the right email marketing agency for your projects, use the Project submission tool on TechBehemots. Simply describe your business needs and the system will match you with the best possible service providers.