Germany is home to the single largest IT market in Europe, accounting for around a quarter of the European market by value. Innovation comes as standard in an industry characterized by a thriving of small and medium-sized enterprises. Increased business demand for smart data products and services in the cloud is driving domestic IT market growth, as Germany embarks on a far-reaching program of digitalization that promises to transform the economy.

According to Payscale, the average salary of a web developer in Germany is estimated at around 3,500 EUR/mo -  one of the highest in Europe, which defines the high demand on the market for digital services and products, but it also reveals the high-quality services companies based in Germany provide. According to Statista, the IT industry market in Germany is predicted to reach $75.48 billion by 2025, with IT Outsourcing dominating this market, reaching $32.15 billion. It has a CAGR for 2025-2030 of 3.33%, expecting a market volume of $88.94 billion by 2030. Germany is a leader in IT services, prioritizing innovation, and delivers high quality services. 

Why Should You Work With German IT Companies? 

Needless to say that the presence of tech giants in Germany, and their continuous investment in the local IT environment, is one of the basic indicators of a healthy IT industry. But, most importantly, the fundamentals of the IT industry in Germany are small and medium businesses that face tough competition, which in turn stimulates the growth and development of the entire IT ecosystem.  Based on a report from the International Trade Administration, in 2025, the number of IT companies in Germany was above 100K, and Berlin only the most developed digital hub, was the home of 38K+ IT companies. 

However, the main reasons for working with German IT companies remain a good business culture, rich experience, and skilled professionals. 

What You Should Be Aware of When Working With a German IT Company 

Despite the benefits of working with German companies, there are several factors that you should be aware of. First of all, the huge number of companies creates difficulties when choosing only one. It is possible to experience psychological fatigue due to the wide variety of good offers you may receive from German or German-based agencies. Despite these challenges, hiring a IT service provider from Germany can bring lower costs than other people expect, talented tech professionals, good education system, stable business ecosystem, productive tech experts, and attention to details. 

Speaking of the differences between German and German-based IT companies, this is another challenge to make the difference in which type of company you contacted. There is a performance difference between the two types of companies mentioned above, but not always in favor of the first one. 

Are German Companies Reliable? 

German IT companies have probably the best reputation in Europe, especially due to the high number of projects they attract, but also based on the country’s business reputation in general. Even though more foreign companies from countries with questionable reputations relocated or declared themselves as German, the overall rating didn’t go down, but on the contrary. This may be explained by the fact that foreign companies would rather adapt to German rules and improve their reputation as well. 

How the German IT Industry Relates to the Neighboring Countries

Having ¼ of the European market value, the German IT industry is considered to be the most developed, with the UK and France in second and third position, far behind it. In 2025, Germany holds approximately 19.7% of the market share, followed by the UK at 16.2% and France at 12%. Both countries have robust tech environments that dominates the European continent, with Germany that leads in high-tech industries, and the UK as a prominent tech economy. 

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

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There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho Campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

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Browse the company profiles you think are a good fit and contact them for possible collaborations.