There are 83 Companies in Nairobi
that provide Digital Strategy Services!

Looking at the IT industry in Nairobi, we can see by far the digitalization efforts done by Kenya in the last several years. Many tech events are present in this city, like Nairobi Tech Week, which is under the Digital Economy, aligning with the County Integrated Development Plan (CIDP) 2023-2027.

One important aspect in this direction is the consistent growth of the number of startups, which, according to StartupBlink, has grown to 414 in 2024. Additionally, the contribution of the ICT sector of Kenya, including Nairobi as a tech hub, to the country’s GDP is approximately 9.24% in 2025, compared to 7% in 2022.

While some call Nairobi the Silicon Savannah, the city still has a lot of room for growth in terms of digitalization and IT capabilities. The most recent case of a tech giant that hired the local workforce is OpenAI. According to Time Magazine, the tech giant cleaned up its AI tool of toxicity using Kenyans who provided their services for less than $2/hour. 

Nonetheless, the salary of a software developer in Nairobi starts at $1.39 per hour and $5,354/year, according to Payscale. 

Considering the salary range and the OpenAI case, Nairobi is attractive for international IT companies that seek a cheap workforce to outsource their Information and Technology activities in Africa.
The list of notable companies located in Nairobi includes Asus, Cisco Systems, Intel, IBM, and Huawei, according to Wikipedia data as of November 2023.

Digital strategy is a comprehensive plan that guides businesses in leveraging digital technologies and platforms to achieve their goals. It involves determining how to effectively use online channels to reach target audiences, enhance brand visibility, and drive growth. 

Services related to digital strategy encompass a wide range of activities, including content marketing, social media marketing, email marketing, and online advertising, aimed at achieving business goals through effective online presence and engagement.

In the digital age, businesses need a variety of strategies and tactics to succeed, which is collectively known as digital strategy. It includes defining the target audience, selecting the right digital platforms, creating engaging content, and measuring performance to ensure objectives are met. Services related to Digital Strategy range from content marketing and social media strategy to email marketing and online advertising.

Companies providing Digital Strategy services use a variety of tools and technologies. These may include analytics platforms like Google Analytics to measure website performance, social media management tools like Hootsuite for scheduling and monitoring posts, and marketing automation software like HubSpot for managing email campaigns and lead nurturing.

If a company is looking for help with their digital strategy, they can choose to partner with specialized IT companies or digital agencies. Specialized IT companies provide extensive knowledge and experience in creating successful digital plans while digital agencies, on the other hand, may provide a broader suite of digital services, making them suitable for businesses seeking comprehensive digital solutions.

When businesses make use of Digital Strategy services, they can gain many advantages in the digital world. A carefully planned strategy helps businesses to target the right audience effectively, resulting in higher engagement and more conversions. It also provides a clear roadmap for online activities, allowing businesses to allocate resources more efficiently. Additionally, a solid digital strategy keeps businesses adaptable, enabling them to respond effectively to changing market trends.

Selecting the right digital strategy service provider is crucial for achieving optimal results. Look for providers with proven expertise in designing effective digital strategies tailored to your industry and audience. Communication and a collaborative approach are key, so choose a provider that understands your goals and can effectively execute your vision.