Polish IT industry is one of the most important sectors of the national economy, with high fundamental principles and future growth prospects. Some aspects like state budget compensation, the specialist available or the rapid development of the market are influencing the industry. The country is also one of the winners when it comes to the global financial crisis, which helped it to offer products and services that have been short lately – economic stability. That is the main reason why companies started to be interested in the Polish market.

According to salary explorer, the average salary of a Polish web developer is around $1520/mo. On the other hand, the hourly rate of a Polish web developer is estimated to be around $7,20, which makes Poland a good destination for cheaper IT services and as well, a favorable country for sourcing out human resources and IT professionals. 

Why work with a Polish IT company

Out of many reasons why Polish companies are worth working with, two of them are considered the most important. 

First of all the increasing market demand combined with the presence of tech giants such as IBM, Microsoft, HP or Google contributed to Polish IT culture and development and increased the competitiveness of the country’s IT companies in Europe. 

The second reason lies in the abundant human resources, which come in contrast with the neighboring countries. The number of IT professionals and web education in the country shaped the IT companies based in Poland as accessible and easy to handle. 

What you should be aware of when working with Polish-based IT companies

On the other hand, the cheap hourly rates of Polish IT professionals made the country a great destination for outsourcing, leaving for local companies not too much space where they could afford to provide higher quality IT services. 

Are Polish IT Companies reliable?

Polish IT Companies invaded the European market with offers to beat, offering the full-service range in web design and development, app, software engineering, and marketing for prices that are twice, or even three times lower than the average. 

Although not all Polish professionals can provide services they are promoting, most of them do, but most of the time the quality is proportional to prices, which tells a lot about the reliability of Polish companies. Nonetheless, Tech Behemoths recommends studying the market and connecting with as many as possible companies to find the one that suits you, just like in the case of any other country. 

How Polish IT infrastructure relates to the neighboring countries

With abundant labor force and tech professionals, as well as having lower prices than the western neighbouring countries, Poland IT industry is a strong regional competitor, connecting Eastern Europe with Western Europe, both geographically and by value. Reported to Ukraine, Poland has way more market opportunities and geographical advantage, attracting more companies in the IT industry. On the other hand, most Polish IT professionals are being outsourced by German companies due to higher salaries and opportunities, which reveals that the country’s infrastructure has to progress until it will be able to keep the workforce inside its borders. 

Overall, due to progress in the IT industry, Poland has the potential to become not only Europe’s largest tech hub but also, one of the most skilled ones. 

 

 

Digital marketing, also known as web marketing, Internet marketing or online marketing, is one of the most popular advertising methods on the web. It includes a wide set of other promotion techniques like SEO, pay-per-click advertising, email marketing, affiliate marketing and many more.

In simple words, digital marketing is everything you do to promote your business or brand online. It’s basically the same as marketing, but for the web audience. 

If you want to discover the ins and outs of digital marketing, its current state and how IT companies use different marketing channels, read this comprehensive guide created by TechBehemoths, which is based on info provided by more than 2,500 surveyed companies.

There are multiple benefits of digital marketing. Here are some of them:

• Multiple channels/strategies

• Global or local reach

• Great scalability

• Cost efficient, if optimized for leads/sales

• Advanced/granular targeting

• Usually a higher conversion rate

• Advanced and precise analytics

• Automatization

Digital marketing agencies might have different approaches and tactics. Some agencies focus on a broad range of advertising services, while others focus on specific industries, channels or locations. Finding the best digital marketing company for your needs is not an easy task. 

You have to take into account all the aspects and define your goals in advance, so the selection process is smooth and efficient.

Here are some things to look for when choosing a digital marketing agency:

• Expertise

• Portfolio

• Location

• Price and pricing structure

• Approach and particularities

• Communication and reporting

• Client reviews

TechBehemoths lists more than 2,250 companies providing online marketing services from all over the world. Check out their profiles to learn more about their previous work and speciality.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results and shortlist the companies based on your project requirements.