Explore Top Brand strategy Companies in Germany
Tiny Giants Co Verified Company
Düsseldorf, Germany Head office in: Australia
We are a creative force, producing high-quality content, video and social assets, branding identity design and strategic marketing tailored to the nee...
Breit aufgestellt mit Expertise in kleinen und großen Märkten, national und international! Als Consultant für Unternehmen und Marke...
Imagine stepping into a world where creativity blossoms effortlessly, where every idea is infused with a personal touch and refined with the expertise...
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THE NEW WAY TO GET MORE MEDIA EXPOSUREMika Mondo helps companies of all sizes and industries tell their story, build trust and reach new audiences wit...
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TrueNode is a venture-driven product studio headquartered in Berlin. We turn the mystery of product-obsession into a methodology that empowers our...
Mirko Rau - feelErfolg webdesign - is a seasoned web designer who specializes in creating visually stunning and functional websites. With his expertis...
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Frankfurt am Main, Germany Head office in: Turkey
It all started with a curiosity Garajsoft is a technology company that takes a leading role in the software world. Our company, which was esta...
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Welcome to our esteemed full-service marketing agency, where our extensive expertise spans across every facet of the industry. With a proven track rec...
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We design and produce digital learning content that generates business. We create a unique combination of content formats that helps companies educate...
We are focused on integrated communication and design concepts considering brand valuesAnd only when we integrate this into a strategic overall concep...
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Through our comprehensive suite of services encompassing content creation, branding and design expertise, and web development, we take pride in being...
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In every business environment, your brand is your voice. Therefore, you need a unique brand identity that will let your business stand out among your...
CHANGES is a digital marketing agency in Vancouver that offers professional cutting edge services: SEO, PPC, web design and development, CRO, ORM and...
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At CasaInnov, we redefine excellence through a holistic and unmatched approach. In a landscape where alternatives merely scratch the surface, CasaInno...
DeSight Studio® the digital marketing agency – The vision to live the future of tomorrow today – through innovative, new applications and solutions –...
We help businesses invent and develop new digital products as well as streamline existing customer-facing online services, by researching and defining...
Opus Design is an award-winning brand strategy and visual design agency. We offer a full range of creative services in the areas of brand development,...
DCMN is the growth marketing partner for digital businesses and startups worldwide. The company’s creative & data-driven approach combines t...
As a marketing and branding agency, we have set ourselves the task of using creativity to help companies of all sizes position themselves as a brand a...
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Üns Technologie is a technology company with 21 years of experience as a solution partner in the international digital world offering individual,...
Smicolon is one place for all software services. We do it affordably, effectively and consistently. Our quality is not a result of good luck, rather a...
Bridal Commerce specializes in the design of state-of-the-art websites for companies in the bridal fashion industry. We understand the special needs o...
We are thjnk – 400 employees at ten agencies in six cities on two continents. Founded by Karen Heumann, Armin Jochum and Michael Trautmann in Hamburg...
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Heraldist & Wondermarks is the world's leading expert in "PERCEPTION ENGINEERING" - the unique brand-building methodology designed to help founder...
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The German ICT Industry: Data, Companies and Predictions
Germany is home to the single largest IT market in Europe - accounting for around a quarter of the European market by value. Innovation comes as standard in an industry-best characterized by a thriving of small and medium-sized enterprises. Increased business demand for smart data products and services in the cloud are driving domestic IT market growth, as Germany embarks on a far-reaching program of digitalization that promises to transform the economy.
According to Salary Explorer, the average salary of a web developer in Germany is estimated at around 3300 EUR/mo - one of the highest in Europe, which defines the high demand on the market for digital services and products, but as well it reveals the high-quality services companies based in Germany provide.
Why you should work with German IT companies?
Needless to say that the presence of tech giants in Germany, and their continuous investment in the local IT environment is one of the basic indicators of a healthy IT industry. But, most importantly, the fundaments of the IT industry in Germany are small and medium businesses that face tough competition, which on its turn stimulates the growth and development of the entire IT ecosystem. Based on a report from Statista, in 2017 the number of IT companies in Germany was above 90K, and Berlin only - the most developed digital hub was the house of 38K+ IT companies. According to the same report, it is expected that by 2025 the numbers will triple.
However, the main reasons for working with German IT companies remain a good business culture, rich experience, and skilled professionals.
What you should be aware of when working with a German IT company
Despite the benefits of working with German companies, there are several factors that you should be aware of; First of all, the huge number of companies create difficulties when choosing only one. It is possible to experience psychological fatigue due to the wide variety of good offers you may receive from German, or, German-based agencies.
Speaking of the differences between German or German-based IT companies, this is another challenge to make the difference in which type of company you contacted. There is a performance difference between the two types of companies mentioned above, but not always in favor of the first one.
Arre German Companies Reliable?
German IT companies have probably the best reputation in Europe, especially due to the high number of projects they attract but also based on the country’s business reputation in general. Despite the fact that more foreign companies from countries with questionable reputation relocated or declare themselves as German, the overall rating didn’t go down, but on the contrary. This may be explained by the fact that foreign companies rather adapt to German rules, and improve their reputation as well.
How the German IT industry relates to the neighboring countries
Having ¼ of European market value, the German IT industry is considered to be the most developed, with the UK and France on second and respectively third position far behind it. This is confirmed as well by official numbers that reveal that the Berlin IT industry worths 3 times more than Paris and 1,5 times more than the London IT industry.
What is Brand strategy and what are its benefits for your projects?
Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.
46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.
By developing a clear brand strategy, you can:
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Develop your business
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Reach your ideal customers or target audience
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Carry out product marketing in a more effective way
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Raise brand recognition in the marketplace
Key elements of a strong brand strategy
To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.
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Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.
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Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.
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Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.
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Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.
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Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.
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Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.
To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.
TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.