The Best 9 Apps and Websites to Incorporate Native Ads for Your Business

Native Ads are everywhere, in social media, different platforms, and webpages, representing a type of paid publicity that smoothly integrates into a platform. They are created as an extension of the site to not disturb the user’s engagement. In the present day, Native Advertising is leveraged for brand awareness, used together with other marketing methods. This type of advertisement is more popular with page visitors than the traditional one, with more than 50%.

Native Advertisement is used for blogs, online videos, social media, mobile applications, and conventional publishing platforms. The benefits of using Native Ads for your business include the following:

• enhanced user experience
• cost-effectiveness
• maximized brand awareness
• don’t break user engagement
• available on almost every app and platform.

These ads can help your business increase its popularity, create a good reputation, and attract the desired audience.

In this article, we will discuss the perks that Native Ads can bring to your enterprise, their variety, and how to choose the right platforms for your publicity.

What Are the Types of Native Ads?

Native Ads have become a reliable and organic marketing strategy for businesses and firms. Not only are they attractive to users, but they also have a higher success rate. According to Sharethrough reports that using Native Ads increases by 18% the customers' desire to make a purchase than traditional ads.

There are three main types of Native Advertising, and they are the following:

• In-feed - Ads that are displayed in a platform or website’s content, like an article, are created to blend seamlessly with its design of the site for a better user experience.
• Personalized content ads - Customized ads to be relevant for the target audience. These campaigns are created based on the user’s data, interests, and behaviour.
• Partner content - Ads sponsored by various brands to run directly in the creator’s account.

Besides this, there are other forms of these ads, including paid content, search engine suggestion panels, featured listings, and Native Ad units.

Key Native Ads Advantages

• Among the many benefits that Native Ads can offer your business are: better performance than other types of publicity, getting more views, conversions, and click-throughs.
• High level of credibility, being customized by the reader’s interests, and offering empowering content, is what makes them more trustworthy.
• Optimized targeting features to reach their desired audience possibility to tell the story of your business or service effectively.
• Increased control of the Native Ads, offering the possibility to manage the process of placing the ad and its audience

What Strategies Are Used by Native Ads for Better Results?

These ads use different strategies to offer such results, and they are the following:

• Targeted content: It works by fitting with the user’s interests and offering useful information.
• Smooth integration: These ads must fit seamlessly into the platform's environment while not disrupting the reader's experience on the site.
• High-resolution graphics: Using appealing visuals helps Native Ads to be noticeable while still blending into the site.

The Best Apps and Platforms to Share Native Ads

Finding the right platform to share your Native Ads is a very important step in defining the future progress of the advertising campaign. The following platforms and apps can help your business appeal to its target audience, increase its reputation, and optimize brand awareness.

Taboola

Taboola is one of the largest advertising networks, having 1.4 billion unique users/month. It works with big companies like MSM, Fox, Business Insider, Sky News, CBS, and Bloomberg. The platform’s feed allows readers to personalize their content and recommendations across multiple websites, while Taboola analytics provides insights to optimize your ad performance.

Taboola Advertising Overview

Budget	$0.3 - $0.6 per click for Native Ads.
Supported advertisement formats	Native Ads, sponsored content, video ads, recommendation widgets, and in-article ads.
Average Click-through Rate	Depending on the field and the targeting criteria, the average CTR is between 0.4% and 0.6%.
Strengths	Targeting tools, for example, the Attentive Audience feature, which creates campaigns to increase the conversion rate metrics (CVR) or lower the costs per action (CPA).

Outbrain

Outbrain is a leading programmatic Native Ad network, collaborating with media pages and high-traffic news sites, reaching 1.3 billion visitors worldwide from over 55 countries. This platform has a unique feature that allows publishers who have only a few million visits per month. This way, Outbrain makes sure that your Native Ads are seen and have high views and clicks. Outbrain network expands across the United States, Australia, the UK, and Canada. It works with publishers like Sky News, BBC, and CNN.

Outbrain Advertising Overview

Budget	Outbrain offers two payment models, for pay-per-click starting from $0.03 to $0.20 - $0.50, and has an impression-based pricing.
Supported advertisement formats	In-feed & in-article Native Ads.
Average Click-through Rate	Outbrain’s Average CTR is 0.30%-0.50%.
Strengths	Built-in targeting tools on this platform include: Location targeting Lookalike audience, Type of device, system software, Search engine, User’s interests. A strict policy of quality for ads

Yahoo! Ads

Yahoo! Ads represents one of the best advertising platforms, permitting publishers to integrate their sponsored ads on proprietary pages, including Yahoo!, ABC News, ESPN, MSN, and Apple News. It has a reach of more than 60 billion impressions per month, providing the opportunity for companies to reach a large audience. This platform has a versatile range of ad formats that seamlessly integrate with the page’s content. Yahoo! Ads has a dashboard with reports that offer insights and additional data.

Yahoo! Ads Advertising Overview

Budget	Yahoo! Ads has CPM and CPC pricing formats with a range between $0.40 - $0.60/click.
Supported advertisement formats	Image ads, app install ads, Yahoo Mail ads, moments ads, search, video, carousel ads.
Average Click-through Rate	The average click-through rate (CTR) for Yahoo! Ads is between 0.25% and 0.35%.
Strengths	This platform provides access to a large audience through a network of publishers. Robust targeting tools to share the ads with the right audience Optimized engagement

MGID: Programmatic Advertising Platform

With over 850 million users per month and more than 30,000 webpages, MGID is one of the most recognized Native Advertising platforms. This platform permits only advertisers with more than 5,000 visitors monthly. It is suitable for small and medium publishers that look for a starting point in the industry of Native Advertising. MGID is perfect for mobile devices because 70% of its traffic comes from smartphones, but it also works on all device types. This platform can allow the customization of the published content using AI.

MGID Advertising Overview

Budget	This platform accepts a minimum deposit of $100 and uses the CPM and CPC payment models.
Supported advertisement format	Sidebar widgets, header content, video, images, push ads, and motion or loop ads.
MGID’s CTR	The average MGID’s click-through rate is about 0.35%.
Strengths	MGID has strong targeting features that include: geo-location language required audience retargeting browser mobile connection

Paved

Paved is a platform that, instead of placing Native Ads in social media feeds, shares the ads in the email inboxes. The platform provides the possibility to automatically share your ads in newsletters to target the desired audience. Using this platform, you can get access to top publishers with active audiences, get new clients through their inboxes, and easily manage the campaign’s progress. Paved shares its Native Ads with top-tier newsletters, including NBC, NewsBreak, Mozilla, and others.

Paved Advertising Overview

Budget	Paved has a minimum daily price equal to $50 and a PPC range between $1.1 and $6.
Supported advertisement formats	On Paved, your enterprise can benefit from the versatile range of supported ads, including sponsored email ads, sponsored blog content, automated ads, and dedicated email sponsorships.
Average CTR	Paved doesn’t disclose its own average CTR, so it’s hard to estimate it. But Native Ads CTRs are higher than display ads by 8 times.
Strengths	Automated ad campaigns A big network of advertising Tools, and features for lead generation Tracking Dashboard

Nativo

Nativo is a great platform for publishers sharing Native Ads without imposing traffic limitations. An impressive amount of targeting options and ad types are present on the platform, along with AdStore, which is used by publishers for monetization and collaborations. Native Ads provided by Nativo ensure that publishers have increased ad revenue through automated advertising, intelligent analytics, high-quality ads, and header bidding.

Nativo Advertising Overview

Budget	Nativo has an eCPM and vCPM payment models with a maximum rate of $7 and a minimum deposit of $50.
Supported ad formats	This platform supports various types, including landing page, stories, skins, and display.
Average CTR	The average CTR at Nativo’s is expanding between 0.50% and 0.70%.
Strengths	Sharing ads without using cookies to keep data privacy. Innovative analytics tools are useful for campaign performance tracking. Publishers that have more than 100,000 visitors monthly can get payments on a Net 45 - Net 60-day basis with a minimum pay equal to $25.

Meta Audience Network

Meta Audience Network encourages business owners to leverage the benefits of using Native Ads for revenue improvement. Native Ads produce 86% of impressions on the Audience Network, Facebook reports. This platform also offers tips and advice to increase the efficiency of the Native Ads, for example, filling natural breaks and including the CTA are just a part of them. Developers can use the Native Ad API to create an ad that has a high level of customization.

Meta Audience Network Advertising Overview

Budget	Sharing your Native Ads on Meta Audience Network, you have two payment models: CPC for $0.20 to $10, and CPM between $5 and $10 per 1,000 impressions.
Supported advertisement formats	This platform has many accessible ad types, for example, Native Ads, Native banner ads, interstitial ads, banner ads, rewarded video ads, and in-stream video ads.
Average CTR	The average CTR for this platform ranges between 0.9% - 1.60%.
Strengths	Expanded network of mobile apps and web pages. Publishers can get paid $100 for those who share videos, pictures, and carousel ads.

Google Adsense

Google AdSense is a free collection of advertisement types built to fit the style of your web page. Google AdSense offers optimized user engagement, a good display & feel across various screen sizes, and ease of use. The ad formats on Google AdSense are accessible to all publishers. In addition, publishers can earn money by displaying their ads on the site. Many advertisers can reach their target audience by paying Google AdSense to share their ads on sites, blogs, and articles where these audiences visit.

Google AdSense Advertising Overview

Budget	This platform has two payment models: CPC and CPM. For a CPC campaign, it can cost you from $2.69 to $4.51, and for a CPM campaign, between $3 and $7 per 1,000 impressions.
Supported advertisement formats	Video content ad template, video app install ad template, content ad template, and app install ad template.
Average CTR	The average CTR for Google Display Ads is an average of 0.46% and for Google Search Ads is approximately 3.17%, expanding different domains.
Strengths	Possibility to earn money from the displayed content Maximum control

Reklam Store

Reklam Store is a platform that works in high eCPM ads used by small and medium publishers with the help of a self-service tool. This ad network is reporting a user awareness of Native Ads 51% higher than that of traditional ones. Reklam Store is easy to use, helping publishers to reach their desired audience with its global reach. The platform prioritizes brand safety and traffic protection against fraud, very important for ad campaigns.

Reklam Store Advertising Overview

Budget	The platform doesn’t reveal its prices or payment models.
Supported advertisement formats	Reklam Store offers a versatile range of ad formats, like Native widget, scroll ad, direct link, pop under, pop up, instream & outstream video, inread, desktop & mobile postitial, and IAB standard banner.
Average CTR	Reklam Store doesn't share its data about CTR.
Strengths	Seamless ad integration Top user engagement Full responsiveness across all devices Context-aware & premium targeting via DSP Targeting features like browser, OS, location, device type, SSP Maximum control of your ads in real-time

How to Select a Good Platform for Your Business’ Native Ads?

Selecting a good platform where you can share your Native Ads for your business is very important. Take into account the following criteria and measures to make the right choice.

• Target audience: You should study your target audience and the most used platforms by them, and what their interests are.
• What is your goal? Acknowledge what the desired results from the ad campaign are: it may be brand awareness, direct sales, lead generation, or all of them combined.
• Pricing models: Various platforms offer various pricing models, for example, CPC or CPM, which have their benefits. CPC is suitable for conversion focus, and CPM is ideal for brand awareness.
• Optimized post-click experience: It is important for your page’s visitors what they see after clicking. Choose a platform that can offer a good post-clicking experience.
• Ad format: Each platform supports various formats of Native Ads, like in-feed and custom formats. Look for a platform that has the format you need or has more types of Native Ads.

Following this guideline can make the selection process easier and maximize the possibility of finding the ideal Native Advertising platform for your business.

Final Thoughts

Native Ads are an essential marketing strategy for advancing your business and creating a robust reputation. Being everywhere, in social media, almost every website and platform, Native Ads have become an important tool for entrepreneurs and publishers. There are various platforms where you can share your Native Ads. Each of them has different benefits you can leverage, from Taboola’s advanced testing tools to the global reach Reklam Stores ensures for its publishers.

Average CTR and Costs of the Platforms

Platform/Network	Average CTR	Cost
Outbrain	0.30%-0.50%	For Native Ads services from Outbrain it can cost from $0.03 to $0.20 - $0.50
Taboola	0.4% - 0.6%	The costs to publish your Native Ads on Taboola range from $0.3 - $0.6/click
Yahoo! Ads	0.25% - 0.35%	To share your Native Ads using Yahoo! Ads you can pay between $0.40 - $0.60 per click
MGID	About 0.35%	Minimal down payment equal to $100, CPM, and CPC cost types
Paved	Is not displayed	Every day spending is equal to $50, and a PPC range between $1.1 - $6.
Nativo	0.50% and 0.70%	Fees of max $7 and a minimum $50 down payment
Meta Audience Network	0.9% and 1.60%	A CPC pricing type between $0.20 - $10, and CPM for $5 - $10 per one thousand impressions
Google AdSense	Google Search Ads’ CTR is about 3.17% Google Display Ads' CTR is approximately 0.46%	For a CPC campaign, you can pay from $2.69 to $4.51, and for a CPM campaign, between $3 and $7 for 1,000 impressions
Reklam Store	The platform does not display this information	Reklam Store doesn’t display the data about its CTR.

It is crucial to choose the best platform for your Native Ads, or you can select multiple for an expanded reach. Make sure that they can deliver all the perks Native Ads have for your business to deliver the best results.
To find the best platform for Native Ads, you can look at the TechBehemoths platform. It has over 75 companies working in Native Advertising, a detailed filter option, and fair firm ratings to save your time and energy.