Magento eCommerce Tips You Don't Want To Miss in 2023

Marketing is the budget item that many businesses tend to cut corners on. It shouldn’t be so if your company expects long-term growth and success.

As marketing is instantly evolving, it is advantageous to stay on top of the marketing tips and have quick access to inspirational ideas your marketing team members can borrow and make the best use of.

With Magento extension developers having a solution for practically any sales and marketing need, let’s focus on what tactics you can employ to translate your team’s ideas into an overarching strategy.

So this begs the question:

What Makes Magento Store Marketing Different?

Your website is happily running on Magento Open Source (or Adobe Commerce). You have your store pages and products organized. What’s next?

Thanks to the platform’s scalability, the built-in tool belt, and the community of third-party extension developers, your marketing team won’t have to face any technical limitations when looking for the means to bring their creative ideas to life. The cherry on top is the possibility for the team to automate a host of their activities and set aside more time for collecting new ideas.

Thus, when doing marketing for a Magento-based store, all you need to do it:

1. Study the official documentation on the default marketing tools.

2. Search and install a Magento 2 marketing extension (if the default features won’t let you achieve your marketing goals).

 So what can you do to take your products’ marketing up a notch?

5 Tips on Marketing Your Magento Site

Every business is unique — including yours! Nonetheless, there are marketing shticks that many use and find effective. Let’s highlight some of the marketing ploys and strategies that can be beneficial for a Magento-based business.

 

Leverage Email Marketing

Good old email marketing.

Yes, it works. Magento is no different from any other site when it comes to building a strategy.

Email marketing continues to be an excellent means to:

• Re-engage with your shoppers

• Introduce new products, deals, and news

• Build customer loyalty

• Boost sales and the effectiveness of sales and marketing campaigns

• Collect customer feedback, opinions, and testimonials

From the marketing perspective, you can totally go by the book when brainstorming your email marketing ideas.

You will likely want to send out:

• Welcome emails

• Order confirmation emails

• Newsletter emails

• Milestone emails

• Survey emails

• Review reminder emails

• Promo emails

• Drip campaign emails

• Curated content emails

However, before implementing them, you should know the technical part too. Out-of-the-box, no email marketing automation is available (follow-up emails, drip campaigns, etc.).

Nonetheless, the default Magento Commerce comes with the following:

• Email Templates

• Newsletter Templates

• Newsletter Queue

• Newsletter Subscribers

To reach the functionality, in the admin panel, you should go to Marketing in the left pane and then choose one of the options under Communications.

Polish Your Content

No need to say that the importance of insightful well-written content increases

(We are talking about both video and text content.)

The searchers expect to find all the required details in one place, meaning that the content you share should be a masterpiece.

It’s not only that you should create it with a specific customer base in mind. Your content should be SEO-friendly (how will the target audience find it, if not?) and user-friendly.

 As there is a delicate balance in the nature world, the same concerns the digital world.

If you want your content to be a success, you will need to keep the reader in mind and bring value to every piece of content while optimizing it for the SERPs.

Tap into Marketplaces

Having a well-optimized site with great content offerings is half the battle.

You can continually create well-optimized articles, improve your site SEO, and increase DR and DA rankings, but you can still feel stuck at some point.

If that’s where you are, it’s time to move along and find the places where you can reach new target audiences.

Marketplaces can become a solution.

What you can do is study the competition or, alternatively, be the first in the niche to showcase your products or services in specific marketplaces.

You may consider such marketplaces as Amazon, Etsy, eBay, Facebook, Walmart, AliExpress, etc.

Being on Magento, you can use those marketplaces to highlight exclusive items only. Concurrently, it will allow you to drive more new traffic to your site, gain greater exposure, and handle shipping (if you are struggling with arranging or managing your delivery processes at the moment).

Build Brand Communities

Running an online business today goes beyond making a sale only. The ultimate goal is to make your business stand out so that the buyer has your brand in mind each time they choose to shop online for similar vendibles.

Online communities help establish long-lasting relationships and give your brand a face.

Besides, your communications should not be limited to selling and buying only. With brand communities, your brand has a higher chance of forming a bond with the shopper and converting prospects into paying customers.

Partner

Connecting with businesses is another means to grow and market your brand.

It can be influencers, affiliates, or non-competitive sellers. The more partnerships you manage to establish, the higher the chances you reach more audiences and grow your business.

Peer and expert views are of high value for the shoppers.

As a Magento-based business, partnerships will certainly help you take your brand's marketing up a notch, along with making it more trustworthy and reputable.

They say that strategic partnerships exceed paid search as a growth channel. Breezy says that high-maturity partnership programs allow businesses to generate 28% of their revenue (compare to 18% that comes from paid search).

Thus, we’d recommend investing time and resources in preparing your unique roaster of partners and collaborating with them.

Equip Your Site with the Required Tools

Last but not least:

Now that you have likely noted certain ideas you’d like to try out for your business, you need the functionality to bring those ideas to life.

When it comes to Magento, there can be certain limitations. To overcome them, there are generally two routes:

• Opting for a pre-tailored third-party extension

• Hiring a Magento Certified Developer or an agency to add the required features

The first option is generally less costly and time-consuming. However, it may come with limited flexibility as being a pre-tailored solution. Concurrently, most extension vendors offer the must-have set of features, which should be enough to bring your Magento marketing ideas to life. Otherwise, there is always an extension customization possibility, which can be less time-consuming than building the functionality from scratch.

If you choose the second option, your spending will equal around $60/manhour times the number of hours your developer gives you as an estimate (but not limited to). This option can be advantageous if you have time and budget. Additionally, you should opt for this option if your business requires unique unexampled features.

 

Image credit: Mageworx Marketing & Sales Suite

Conclusion

Your offerings are undoubtedly outstanding. 

(Just like your competitor's ones.)

To outperform the competition, you will need to have some little-known marketing shticks up your sleeve. It can be a thought-out marketing strategy or some marketing-oriented tool.

Now that you know what can be done to market your Magento-based site more effectively, it’s time to decide which tactic you will try first. If you have already used these pieces of advice, there is always room for growth and improvement.

Happy marketing on Magento!