Interview with Robert Alexander - Founder and CEO of 360WiSE

Robert Alexander's story is one of resilience and determination. Growing up in Washington, D.C., he balanced the demands of Catholic school with the tough lessons of his surroundings. Inspired by his mother's hard work and dedication to her education, Robert learned the value of perseverance.

His career began in music and entertainment, but soon expanded into brand marketing and public relations. This journey led him to create 360WiSE Media, a platform that helps celebrities, brands, athletes, and public figures amplify their voices and messages.

In this exclusive interview for TechBehemoths, we invite you to discover more about Robert's journey in the media and marketing sector, and the entire story behind 360WiSE Media.

Hello Robert! Thanks for accepting this interview, and welcome to TechBehemoths! To set the mood, please tell us a little about yourself. We would love to hear about your childhood, your educational journey, and the path of your professional growth that has led you to where you are now.

Thank you for having me. My name is Robert Alexander, and I grew up in the vibrant yet challenging environment of Washington, D.C. My childhood was a mix of rigorous academic discipline from attending Catholic schools and the real-world education I received from my surroundings. Despite the adversities, I was driven by the desire to make a positive impact. I was fortunate to witness my mother’s dedication as she balanced work and night school at Howard University and George Washington University. This experience instilled in me the values of perseverance and hard work.

I started my professional journey in the field of music and entertainment, which eventually led me to the broader realm of brand marketing and public relations. Over the years, I've transformed my challenges into strengths and have built 360WiSE Media, a platform where we partner with celebrities, brands, athletes, and public figures to amplify their presence and message.

What inspired you to launch your business, and what's the story behind it? What is the underlying philosophy and core values of your business?

The inspiration behind 360WiSE Media stemmed from my passion for storytelling and helping others navigate the complex landscape of media and branding. The turning point came when I realized the power of the media to shape narratives and influence perceptions. I wanted to create a company that not only provided top-tier marketing services, but also helped clients harness their true potential.

Our core values are integrity, innovation, and impact. We believe in being authentic in our dealings, constantly pushing the envelope with creative solutions, and making a meaningful difference in the lives of our clients and their audiences.

As the Founder and CEO of 360WiSE, tell us more about your company, the team behind it, the factors that have made it successful, and the challenges you face.

360WiSE Media is a full-service marketing and public relations firm. Our team is a diverse group of talented professionals who bring a wealth of experience from various industries. The synergy within our team and our relentless pursuit of excellence have been pivotal to our success. We pride ourselves on being adaptable and staying ahead of industry trends.

Challenges are a part of any business. For us, the primary challenge is staying relevant in an ever-evolving digital landscape. However, we view these challenges as opportunities to innovate and improve.

360WiSE is focused on multiple segments and services. When we talk about media and marketing services - which of these fields benefit the highest attention in your company? Why?

While we offer a broad range of services, our primary focus is on digital marketing and public relations. These fields receive the highest attention because they are the cornerstone of any successful modern-day marketing strategy. In today’s digital age, having a robust online presence and managing public perception effectively are crucial for any brand's growth and sustainability.

What sets 360WiSE apart from its competitors in the USA? Why should companies and individuals come to you instead of other competing companies?

360WiSE Media stands out due to our holistic approach and personalized service. We don't believe in one-size-fits-all solutions. Instead, we tailor our strategies to meet the unique needs of each client. Additionally, our deep connections in the entertainment and media industries give us an edge in securing high-profile placements and partnerships. Our commitment to authenticity and results-driven approach ensures that our clients receive unparalleled value and support.

Being transparent, to what degree has TechBehemoths contributed to the growth and development of 360WiSE through its operations and business activities? If there is any contribution, of course!

TechBehemoths has been instrumental in providing us with a platform to connect with potential clients and showcase our services. The visibility and credibility that come from being listed on TechBehemoths have undoubtedly contributed to our growth. It has helped us reach a wider audience and establish trust with prospective clients.

How do you contribute to or facilitate a nice working environment, your team and the 360WiSE community?

Creating a positive and inclusive work environment is a top priority for me. We foster a culture of collaboration, continuous learning, and mutual respect. Regular team-building activities, open communication channels, and professional development opportunities are just a few ways we maintain a healthy work environment. We also place a strong emphasis on work-life balance to ensure our team members are happy and motivated.

What could be a big change that would differentiate you from your competitors in the next few years?

One significant change we're working on is the integration of cutting-edge technologies such as AI and machine learning into our marketing strategies. By leveraging these technologies, we aim to offer more personalized and efficient services, which will set us apart from our competitors. Additionally, we are expanding our services to include more comprehensive content creation and distribution solutions to meet the evolving needs of our clients.

Can you share some success stories already born at 360WiSE?

Absolutely. One of our notable success stories is our work with a young athlete, Malik Bowman. Through our targeted marketing and PR efforts, we have significantly increased his visibility, leading to more opportunities and endorsements as he prepares to enter the NBA (National Basketball Association) in 2025. Another success story is our collaboration with the McDonald's NY Tri-State Owner/Operators. Our strategic partnership has resulted in the successful launch of positive, inspirational content that resonates with a broad audience.

How do you view the current global business market? Do you think of it as a stagnation or an opportunity? Please elaborate on your thoughts.

I view the current global business market as a landscape of opportunities. While there are challenges such as economic fluctuations and technological disruptions, these also present chances for innovation and growth. Businesses that are adaptable and forward-thinking can thrive in this environment. The key is to stay agile, embrace change, and continuously seek out new ways to add value to customers and stakeholders.

Your favorite movie.

My favorite movie is “The Pursuit of Happiness.” It’s a powerful story of perseverance and the triumph of the human spirit. The film resonates with me because it underscores the importance of resilience and determination in the face of adversity.

And to conclude, could you please send a message and advice to our readers?

To all the readers, my advice is to never underestimate the power of your dreams. No matter where you start, with determination, hard work, and a clear vision, you can achieve great things. Surround yourself with positive influences, stay focused on your goals, and always be willing to learn and adapt.

Success is not just about reaching the top, but about the journey and the growth you experience along the way. Stay inspired and keep pushing forward.

Thank you for the interview, Robert! It was a pleasure to learn more about you and 360WiSE. I'm sure the community enjoyed getting to know you as well. I look forward to hearing from you again in the future about your journey! Best of luck with your projects.

360 WiSE is one of the leading companies on TechBehemoths. If you like this interview and think that Robert and his team can help your business. Don't hesitate to contact them via TechBehemoths or discover the agency on social media: 360WiSE - Twitter / X - 360WiSE IG - LinkedIn.