Innovative Technology Transforming The Property Industry

by Chester Avey

Innovative Technology Transforming The Property Industry

The property industry is on the cusp of a technological revolution. From artificial intelligence to virtual reality and blockchain, innovative technologies are rapidly reinventing how property is designed, built, bought, sold and managed. Companies at the leading edge of this transformation are gaining a significant competitive advantage through reduced costs, improved efficiencies, enhanced customer experiences and data-driven insights.

Of course, with rapid innovation comes both opportunities and challenges, and how technologies are implemented and integrated will determine their effectiveness. When it comes to today’s transformative business solutions, security, privacy, AI advances and human involvement remain important considerations, as does the possibility of certain jobs being radically reshaped. However, one fact is clear: innovative technology is already transforming the property industry in profound ways. Here, we’ll examine the technologies driving this transformation and how they are reinventing the property sector as we know it.

VR and augmented realities

Virtual and augmented reality tools are enabling immersive experiences that are changing how properties are designed, built and viewed. In architecture and construction, VR/AR allows for 3D modelling and virtual walkthroughs of buildings before ground is even broken.

This helps identify design flaws, reduces costly reworks and provides an opportunity for collaboration in a shared virtual space. Developers and owners can also showcase unbuilt or unfinished projects with highly realistic rendered visuals, helping to market, sell or lease properties earlier in the development cycle.

For viewing existing spaces, VR property tours allow potential buyers or tenants to remotely explore properties from anywhere in the world through an immersive 3D experience. They provide a sense of depth and dimension impossible to achieve with 2D photos and videos alone, and are ideal for showcasing luxury properties to give estate agencies an edge over competitors.

Augmented reality, meanwhile, layers virtual information and visuals over the real-world view through a smartphone or smart glass apparatus. This enables useful features like virtual furniture placement within empty rooms and interactive remodelling previews. By facilitating fully remote yet highly realistic viewing and virtual design experiences, VR/AR technology solves issues around limited in-person availability and scheduling for both owners and prospective buyers or tenants. It also taps into the expectations of an increasingly tech-savvy customer base.

Smarter homes

Smart home technology encompasses devices, high-speed internet connectivity and the "internet of things" that allow building owners, property managers and residents to remotely monitor, control and automate property functions.

Everything from thermostats and lighting to home security systems can be programmed and managed from afar using smart home platforms. As the technology evolves further, we’re likely to see even more smart tech being used on a bigger scale across towns and cities.

For residential properties, smart home tech provides owners and tenants with convenience and connectivity along with potential cost savings on utilities. Owners can optimize energy efficiency by automating heating and cooling schedules and ensuring lights are only on when needed. Water usage can also be monitored for leak detection and reduced through smart thermostats. Smart locks, video doorbells, and security systems boost home safety by allowing remote unlocking, identification of visitors, and threat monitoring, day or night, from anywhere.

On a larger scale for commercial buildings, industrial sites, and public infrastructure, smart building technology helps maximize cost, energy, and operational efficiency. HVAC systems, lighting, IoT sensors, and cloud-based software platforms allow for centralized remote management, monitoring, and predictive maintenance. Analytics also provides real-time insights into utility consumption and potential cost savings. Smart building tech can also enhance security through features like automated emergency response systems, access control, and video surveillance.

Artificial Intelligence and machine learning

Artificial intelligence and machine learning are transforming how properties are valued, bought, sold and managed. AI systems can analyze huge datasets to detect patterns and gain data-driven insights that would be impossible for humans alone.

One of the ways AI is being used in property right now is with property valuations and pricing. AI tools help determine fair market values by identifying comparable properties and sales and analyzing factors like location, size, amenities and market conditions to provide appraisals and guidance on the optimal listing or rental prices.

They can also be used for customer service purposes. AI chatbots and virtual assistants handle initial communications and frequently asked questions, freeing up staff to focus on more complex tasks. They also provide a convenient self-service option for basic questions on listings, property availability, pricing and more.

When it comes to property management and document processing, AI streamlines leasing, contracting and other administrative processes through automated document processing. It can classify, extract and validate relevant data from property listings, leases, invoices and other unstructured documents, making the process of letting properties much smoother.


Blockchain is a secure digital ledger that records transactions in a transparent yet tamper-proof way. For the property sector, blockchain offers the potential to enhance security, reduce fraud risk, lower costs and speed up the transaction process. Blockchain establishes a permanent and auditable record of property ownership and transactions which reduces fraud risk and ensures legal validity without the need for paper records. It’s well-suited to securely recording and transferring documents such as property titles and deeds.

Blockchain can significantly lower the fees charged by third parties like title companies and brokers due to the nature of the blockchain which removes the need for an intermediary. For property owners and investors, this could mean thousands in potential savings per transaction.

Smart contracts enabled by blockchain can also automate and accelerate the closing process, reducing timelines that typically span months to just days or even hours. The digitised and programmable nature of blockchain streamlines verification, signing and the exchange of funds between parties.

However, blockchain adoption in real estate remains limited – there are still regulatory uncertainties and a lack of necessary blockchain property record systems. But interest in blockchain for property applications continues to grow. For those able to implement blockchain thoughtfully, the opportunity to achieve competitive advantage through secure and crowd-enabled property transactions and investments will only increase over time. Blockchain could ultimately transform this industry as profoundly as it has changed finance and other industries.


This technology has the potential to completely alter how the property sector operates, and already we’re seeing changes to how properties are built, marketed, sold and maintained. A property, whether for residential or commercial properties, is an important asset and one of the most significant in our lives. These trends have the potential to help staff and occupants alike, streamlining processes, lowering the carbon footprint of properties and making our homes and offices more efficient.


Chester Avey

Cybersecurity Expert

With more than a decade of experience in B2B cyber-security, I provide articles and content of real value to readers on topics including cyber-security, information assurance, business growth, software solutions and ecommerce.