How Much A Digital Strategist Earns in NYC (2022 Overview)

by Dan Irascu

How Much A Digital Strategist Earns in NYC (2022 Overview)

 

Digital strategists are among the most sought professionals in the IT industry and beyond it. A good digital strategist is difficult to find as its responsibilities involve a mix of creative, innovative, and tech tasks that empower companies to reach a new level of marketing experience. 

In the US only, there are over 13,000 digital strategists currently employed as of September 2022, and Dallas is the city where these professionals are most in-demand in the labor market. 

New York City is also at top of the list where Digital Strategists are hunted by both tech and non-tech companies. But, how much these professionals could earn there? 

To answer this question, TechBehemoths conducted salary research and compiled all the available data on this topic in this article. 

Average Salary of a Digital Strategist in NYC

During the research, we relied on data about salaries provided by 3 credible sources, that update the information on a monthly basis or more often: 

While all three sources provide different data about the same location and professionals, we were able to make a range from the information we collected. 

The first source, Salary.com states that a digital strategist in NYC earns on average $101,134/year. However, Salary.com doesn’t mention if the wage is before or after taxes. At the same time, Glassdoor estimations show that the average salary of a Digital Strategist in NYC is $95,338/year.  The last source, PayScale states that the base average salary of a digital strategist in NYC is $71,770/year. 

Average yearly wage of a digital strategist in New York City according to PayScale, Salary.com and Glassdoor. September 2022

 

Minimum Salary of a Digital Strategist in NYC

Measuring the average wage of a digital strategist is not enough, as it strongly depends on how skilled and experienced a professional in this field is. That’s why we decided to go further and explore the minimum salary a Digital Strategist can get in NYC. 

According to Salary.com, the minimum wage of a Digital Strategist in NYC is $93,231/year. At the same time, Glassdoor states that $53,000/year is the lowest salary a digital strategist can earn in NYC. PayScale also mentions that an entry-level Digital Strategist in NYC could earn around $53,000/year. 

Minimum yearly wage of a digital strategist in New York City according to Glassdoor, Salary.com and PayScale. September 2022

 

Digital Strategist Highest Salaries in NYC

Similar to any other job, there are those who are top-paid professionals, in our case digital strategists. Using the same three resources, we explored and gathered information about the highest possible salaries a digital strategist can get in NYC. 

Salary.com states that the highest salary a digital strategist can earn in NYC is $111,356/year. At the same time Glassdoor states on the same topic that the range could be between $151,000 - 257,000/year. In the end, PayScale mentions that the highest salary of a digital strategist in NYC is $117,000/year. 

Highest yearly wages of a digital strategist in New York City according to Glassdoor, Salary.com and PayScale. September 2022

 

How Much A Digital Strategist Earn in NYC in 2022 - Final Calculations

Based on the data provided by Salary.com, Glassdoor and PayScale a digital strategist in NYC earns between $66,410/year and $161,785/year depending on professional experience and skill set. 

An entry level digital strategist in NYC can get around $66,410/year. An entry level digital strategist professional is considered a person with 0-3 years of experience in the fields and has basic abilities and technical knowledge in the field. 

A middle digital strategist in NYC earns $89,414/year. Middle digital strategist are professionals with 3-6 years of experience in the field and advanced knowledge about digital marketing, market research, product management and project management. 

A senior digital strategist in NYC earns $161,785/year based on summarized data from Salary.com, PayScale and Glassdoor. To become a senior digital strategist you need 7+ years of experience in similar positions and on top of the middle level skill set, the ability to coordinate and lead a team is a must. 

Average minimum, average, and average maximum salaries of a digital strategist in NYC based on data provided by PayScale, GlassDoor and Salary.com. Data as of September 2022

 

Dan Irascu

Head of Marketing

Researching, analyzing, and writing insightful stuff is what I do for a long time now at Mobiteam. At TechBehemoths, I put all my experience and knowledge work for IT companies and businesses and help them reach each other.