Toronto is the leading tech hub in Canada with more than 640 registered IT companies that provide a wide range of software solutions for both internal and external markets. The high level of tech and IT education and log tech tradition made the city a global tech hub and new media development. 

By 2021, there are more than 90,000 IT professionals working in Toronto and delivering services to companies, corporations, and international institutions. The entire IT sector contributes to the local economy with more than $8B annually, and made the sector one of the best-paid in the region, and probably in the country. 

According to Toronto.ca, the job distribution in the city is as follows: More than half of the IT employees are engaged in delivering Computer System Designs and related services (60.2%). Almost a quarter work in the field of Telecommunications (21.2%).  The other jobs in the field are divided into the following sectors: Computer and Electronic Product Manufacturing (7%), Software Publishers (3%), Electronic and Precision Equipment Manufacturing (1.6%), and Internet Providers (1.5%). 

Toronto also hosts tech giants and international corporations that invest in the IT sector, providing jobs for skilled professionals. Companies such as Bell, Cisco, Alphabet, IBM, Microsoft, and Oracle are active in the IT field and are among the biggest players and creators of startup accelerator programs, incubators, partnership programs, and more. 

According to the Founders Institute research, the leading accelerators and incubator programs in Toronto are Creative Destruction Lab, EON Accelerator, Founder Institute Toronto, gBETA Toronto, Hatchery, and, Idea Boost. 

On average, the tech salary in Toronto is $100K/year (before taxes) which is around the average per area - $106K/year. Nonetheless, this is a good indicator for one of the leading tech hubs in North America. This makes not only Toronto a highly attractive city for IT investments, but also the entire region. 

All in all, Toronto continues to be one of the leading cities in tech and IT and has the potential to become a new entry in the top 5 North American tech cities. 

As of September 2021, there are 700+ registered and active IT companies from Toronto on TechBehemoths.

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.