San Antonio seems that it has always been overshadowed by Austin when it comes to tech development and IT hubs. Despite the continuous growth in the past decades, the city is still far behind the regional leaders that managed to attract more market share, including companies, talents, and clients. 

However, it still has the chance to expand its capabilities and provide higher quality life and more tech jobs in the digital era. If it continues the way it started, experts think that it could surpass Dallas and Austin in the regional tech battle. 

At this point, San Antonio can be a challenge in some sectors for other, probably more developed cities in the area.  Internet infrastructure, biotechnology, and cybersecurity have known continuous growth in 2019 and managed to make the city a healthy alternative for skilled tech workers and companies to the detriment of larger tech hubs.

In contrast, San Antonio lost around 1000 tech workers in 2019, falling from 31000, down to 30000 people enrolled in this field, according to CBRE 2019 report. It is right now #47 in tech employment in the US. 

Based on the latest statistics, the average wage in the tech sector in San Antonio is estimated to $99,000/year, which registers as well a drop from 2017, when it reached $103K+/year. Since fewer startups are going to the city, lower budgets are invested in the region, and as well, fewer jobs are offered. Additionally, the number of companies that consider relocating from San Antonio to other places is growing, and this decreases the chances of local communities to retain new companies. 

On the other hand, San Antonio has a well-developed IT infrastructure, and strong community support for this field, which makes it a great destination for businesses from other industries. On their turn, these businesses may create a demand for tech services in the future and help San Antonio’s tech industry develop and become a regional leader and large tech hub for both local and international companies

As of August 2023, there are more than 140 IT companies from San Antonio registered on TechBehemoths

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.