Atlanta is the home to more than 13000 IT and tech companies activating in subsectors such as telecom, CyberSecurity, FinTech, digital media, web, and software development.

Additionally, Atlanta seems to have the perfect balance in terms of IT education and companies: the increasing number of students in IT faculties is the main human resource for IT companies that hire even freshmen students to work for them.  Moreover, Atlanta was mentioned as #7 Market for Tech Talent Labor Pool Growth Rate, with a 34.7% increase of tech talent employed, 2012-2017, according to Metro Atlanta Chamber.

Another interesting fact about Atlanta IT industry is that most in-demand occupations in this sector are software developers, project managers, and software engineers.

Based on the rates provided above it is expected that Atlanta will continue to grow its IT capabilities and expand as one of the biggest US tech hubs despite the competition on the internal market. Since tech development had a huge impact on human infrastructure and created advanced facilities for sectors such as FinTech and digital media in Atlanta, the major challenges and areas that will probably bump up are cybersecurity and the creative industry. 

Nonetheless, for future growth, Atlanta has the capacities to attract an increasing number of clients for the already developed subsectors of the IT industry and is considered a great opportunity for potential clients interested in projects related to software development, web design, and development.

As of August 2023, there are 430+ IT companies from Atlanta registered on TechBehemoths

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.