Greece is the home of democracy, modern politics, and beautiful beaches. These make the country famous for. Somewhere at the end of the line, the tech sector also makes Greece a good destination for investors who aim at the Mediterranean area. 

With an accent on the public sector, Greece never focused and consolidated its efforts around the tech sector, until 2018, when the government sought financial assistance and resources to get out of the economic crisis the country was hit with in the mid-2010s. The Greek tech ecosystem was granted over €260 million from the European Investment Fund and private investment, indicating a confident bet that this is the next disruptive and transformative sector. Since this investment, the country has seen a flurry of innovation as predicted and beyond. The number of firms in the venture capital space has quadrupled, spurring exponentially more ideas and innovation from young minds, founders, and investors in the space.

In the present day, Greece’s startup ecosystem has an annual growth rate equal to 12.1%, has over 300 startups, and is ranked #19 in Western Europe, remaining stable since 2024.

Why You Should Work With Greek IT Companies

The main lesson Greek companies learned from the European digital market was that they have to provide high-quality services for affordable prices in order to be competitive and attractive. But this helped not only to attract new clients but also to investments and stimulate the workforce to enroll in the IT sector and develop the country’s economy. 

Digitalizing the tourism sector and providing more accessibility to potential visitors was the first successful test that local companies have passed before going internationally. Now, in 2025, more than 80,000 workers are employed in the Greek tech sector with an average wage of 1,597 euros/mo. At this rate, Greek IT companies provide probably the lowest costs/project in the Mediterranean area, using at the same time the latest technologies and delivering decent projects to national and international customers. 

What You Should Be Aware of When Working With Greek IT Companies

On the other hand, Greek IT companies lack experience in the international market and find it difficult to compete outside the geographical area they are located. Competition in the European market is indeed tough, and few get to know the ultimate prize for fame since there is no #1 company in the world. But with all that, in 2025, not all Greek IT companies and digital agencies can compete with Western European companies. 

How Reliable Are Greek IT Companies

On the regional level, Greek IT companies are not only reliable but also among the most favored for clients. But the lack of experience and the in-development IT industry create a psychological barrier for potential clients, especially big companies.  On the other hand, taking into account the speed of progress Greek companies are registering, it is possible to see a surprise turnover where the IT sector will be at the same heights or even more developed compared to Western European countries. 

How Does the Greek IT Sector Relate to the Neighboring Countries?

Greece’s geographical position makes the country a strategic place in terms of connectivity and transition for the entire Europe. Compared to the Balkan countries, the Greek IT sector is well ahead, mainly because of funding opportunities, but also due to the government-supported policies and facilities for local IT companies.

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 8,000 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.

Is email marketing still an effective strategy?

Yes, email marketing is still one of the most effective and popular types of digital marketing.

Email marketing means sending informative, promotional or commercial emails to a target group of potential customers.

Here are some common use cases for email marketing. Business usually send emails on these occasions:

• launch a new product/service

• refresh your website

• thank you note, confirmation message, or notification

• host an event

• have new offers

Emails are also a direct channel of communication with customers, which allows businesses to increase their brand awareness and build stronger relationships with their customers.

Below are a few common types of email marketing:

What essential skills should email marketers have?

When looking to hire an email marketing agency, keep in mind the following required skills:

1. Strategy Development & Planification

Email marketing must be based on a strategy and plan. You need to understand the various subscriber life-cycle stages and how to engage them as part of your strategic thinking. A successful email marketer should know what campaigns work well for every stage.

2. Automation

One of the best things you can do to save time and increase your email campaigns' ROI is to automate lead nurturing processes. Email marketing automation includes both lead nurturing and lifecycle emails. Here’s what each means:

• Lead nurturing - implies sending emails to try to convert potential customers

• Lifecycle emails - imply sending highly relevant emails at the right time, based on the buyer’s sales journey stage (lead, new customer, existing customer, etc.) 

3. Segmentation

Email segmentation is a technique that categorizes your contacts into different groups in order to deliver targeted and personalized emails.

Here are a few examples of user segments based on who they are or what they did:

• Customers

• Followers

• Downloaders

• Free trial users

You can segment your email lists based on other fields like:

• Demographical data: gender, age, job, income, marital status, etc.

• Geographical data: country, city, language, etc.

• Activity data: previous purchase, website browsing, engagement, etc.

Here is how email list segmentation can help you achieve better results:

4. Copywriting

Email copywriting is the process of writing content for an email that is intended to convince a user to do a specific action: visit a web page, download a resource, buy a product, etc.

Email copywriting principles are similar to any other type of copywriting and is meant to encourage some of the following actions:

• Share or link to a web page

• Read your new article

• Follow your social media

• Book a meeting

• Invite to a podcast

Great email copywriting has multiple business advantages:

• Higher open and conversion rates

• Increased ROI [1] 

• Stronger relationships with your target audience

• Higher customers loyalty

• Better email reply rate => potential new meetings

[1] According to Litmus, when your email copywriting is on point, you can expect a return on investment (ROI) of up to $36 per dollar spent.

5. Analytics & Testing

It’s essential to understand the most important metrics and how to measure the effectiveness of email marketing campaigns.

Here are some email marketing KPIs for reference. Average email open rate and clicks rate is highly dependent on your industry, but if your email open rate is about 10-15% that’s already a great result.

To find the right email marketing agency for your projects, use the Project submission tool on TechBehemots. Simply describe your business needs and the system will match you with the best possible service providers.