Spain is one of the most important ICT markets in Europe, in terms of volume. In 2019, the net worth of the entire sector was estimated at around $108 bn. which makes it an important national economy pillar. 

According to a report from ICEX, there are more than 34,000 ICT companies in Spain that engage 550k+ workers in this field. 

Additionally, the gross added value at market prices represents 5,3% of Spain’s GDP in 2018, with growth from 4,3% in 2017. Due to its geographical location and favorable IT climate, the industry evolves with big steps, and sometimes it appears that overwhelms the infrastructure. 

Why you should work with a Spanish company

Spain is great for all types of IT professionals and companies - from digital nomads and startups, up to big corporations, you can find them all in Spain. The best part is that social education adds great value to digital business culture and develops the environment and industry making a great opportunity both for businesses and professionals. 

Another reason why Spanish IT companies are a good option is hourly rate and reliability. According to payscale, the average hourly rate of a developer is around 22 Euros, which is below the European average. Also, the good business tradition will ensure you a sufficient healthy experience with your projects. 

What you should be aware of when working with Spanish IT companies

Although it has known a huge growth in the sector, Spain has a shortage of qualified, experienced information technology (IT) professionals to meet the growing demand – especially in the major cities, which dominate the IT market in Spain. This means that together with great project experience, there is a risk of average project execution, in spite of having higher expectations. 

Are Spanish company reliable? 

In terms of reliability, Spain has never been the top leading country, but also not the last. Due to social culture, it is known that Spanish companies like to bargain and negotiate the prices & services. While some may find this frustrating, most of the businesses like this feature, as it’s one of the business fundamental practices.

How Spanish IT industry relates to the neighboring countries

With all IT industry growth, Spain has registered in the last few years, the country competes with France, which has also managed to score impressive numbers in the IT sector. However, the markets are slightly different for both of them, including but not limited to linguistic differences. Probably, the case of Spain and France are two extremely important cases where culture crosses the IT industry. 

Overall, Spain has managed to keep the IT industry grow even with the human resources challenges that are facing. And it is expected in the next years that the regional IT competition will lead to surprise evolution and increased attractiveness to potential clients. 

Most of the Spanish IT companies are already registered on TechBehemoths and can be found on their dedicated page. Feel free to contact any web agency, IT firm or software company you consider that can help your project

 

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.