The Singapore ICT sector is a key player in the entire economical system, as it interacts and enhances all other industries. The ICT industry transformed many other important sectors of the economy, like finance, services, and manufacturing, and made them even more competitive in the global market. 

As an information and technology hub in the Asia Pacific, Singapore is a regional base for most of the world’s top IT multinationals including Microsoft, Oracle, Amazon Web Services, Google, as well as international technology startup companies. 

According to a Global Economy report, the Singapore ICT market value in 2018 reached $687 bn - which makes it one of the fastest-growing economies in the world. On the other hand, a study from Glassdoor reveals that the average salary in the IT sector is around $3.250/mo which is comparable to Germany. 

Why you should work with Singapore-based IT companies

Singapore-based IT companies provide the entire spectrum of services both for the domestic and global markets for more than a decade, which makes them some of the most experienced companies with a good business tradition and top reputation. 

Additionally, IT companies from Singapore are also known for discipline and transparency in doing business. A business times report from 2018 reveals that Singapore ranks the world’s top 10 in business transparency. 

What you should be aware of when working with Singapore companies

As being a top destination for businesses and one of the largest IT hubs in Asia, the Singapore IT market faces challenges with the presence of a high number of tech startups in terms of professionalism and credibility. In 2018 a number of 5240 companies were registered in the ICT sector in Singapore, making it difficult for potential clients to identify the most suitable for their web projects. As most of the companies claim to be originally from Singapore and ask the same high price for their services, not all can provide the high-end quality of their web products and services. 

How reliable are Singapore-based IT companies

The high level of development of IT infrastructure and the amazing business environment from Singapore created the perfect chance for many foreign IT companies to simulate the business process making it a potential risk for clients. However, Singapore IT companies enjoy a high credibility rate on the global market in providing all types of services related to the field. 

How does Singapore IT industry relate to the neighboring countries?

On the background of a fast-developing region in the IT field, Singapore is considered a leader in developing digital solutions. The great business environment and IT infrastructure allow Singapore to compete with Indonesian professionals and be a good alternative IT destination to the Philippines, Vietnam & Brunei, due to the highly digitalized economy and good business relations with almost all countries.

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.