New Delhi, the Indian capital, is one of the largest IT hubs in the world with a continuously growing rate. It is a place where IT companies start their serious business, but only the best survives. Also, New Delhi alongside Mumbai provides a huge variety of offers for potential clients and businesses. 

Beyond being the Indian capital, New Delhi is also the financial center of the country, attracting startups, IT companies, and tech giants, and as well as promising better wages than in other regions. On the other side of the table, you can find here more expensive rentals and lifestyles, which leads to a considerable difference in prices compared to other Indian tech centers. 

The huge diversity of companies leads to a lower average salary for the IT industry. In this way, according to payscale, the average yearly wage of an IT employee reaches $13,580 USD. Compared even to Mumbai, the wage is lower, but nonetheless, there are companies that offer even a $25K USD/year. 

Like in most of the Indian cities, New Delhi-based IT companies also provide BPO services, which is considered a good alternative to local marker-focused companies due to high competition and lower-prices demand. 

The most accessed and required IT services in New Delhi are almost the same as in any other typical tech hub. The leading position is held by Software development, followed by Web development and UI/UX. The fourth position is IT project management and content management services such as rewriting, copywriting, and SEO. 

The huge size of New Delhi should generate enough professionals for the local IT industry, but, things look a bit different. New Delhi’s tech companies’ main challenge is skilled professionals shortage. The deficit is caused by other emerging tech centers in India, which are more attractive to young IT graduates. Many choose to relocate for cheaper lifestyles and better wages, and cities like Bengaluru or Mumbai are a good alternative. 

With all these, the capital remains in a leading position in terms of companies and employees in the national tech sector. 

We invite you to discover all IT companies from New Delhi listed on TechBehemoths

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.