Gurgaon, the nearest city to Delhi started as farmland and evolved to a tech hub, probably one of the most important in India. It’s proximity to Delhi gives the city political power to take decisions in its favor, which is one very important key factor why IT companies choose this city.  Additionally, the diversity of companies here is huge, from telecom to automotive and heavy industry, it is possible to find almost everything, just like in Delhi, but for lower prices. Why? Because the real estate industry is not so burdened like in the big metropolitan cities - the same Delhi or Mumbai. 

Access to a valuable talent pool is also an important factor for attracting IT companies. Different It professionals with higher experience and probably better language skills are moving from Delhi to Gurgaon in the search for a cheaper but at the same time higher quality life. 

On top of everything, the city is already one of the most important outsourcing centers in India, considered by many big tech players the perfect place where you can find two very important resources: professionals and infrastructure. 

The most important branches of the IT industry in Gurgaon are software development, web development, and IT project management with a total share of 59% of the entire market demand. These fields are not exactly confronting a shortage, but more likely companies are searching for more experienced and certified professionals. 

Gurgaon is also the home of more than 250 Fortune 500 companies, which makes it even more attractive for young talents that seek for a promising career. But on the other hand, the market will soon be overwhelmed by companies and according to experts, it should expand by 35% until 2025. 

The average yearly wage for IT professionals in 2020 reached $7400 USD, which is within the national average limits, but as well is expected to grow since the quality and the prices per digital project are also expected to increase. 

All in all, Gurgaon is a great place for starting a new digital project, and also is a good alternative for old metropolitan cities. On Tech Behemoths it is possible to hit a TOP company that may provide exactly what you need. We invite you to discover some of the best companies in Gurgaon and rate them based on your experience.  

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.