Bangladesh-based IT companies started to export software around two decades ago, joining the Business Process Outsourcing activity in the 1990’s.  In this period, the country diversified its services and got specialized in many areas of the IT sector. 

Based on a report delivered by Everest Group, in 2019 the value of the entire IT market in Bangladesh was of $0.9  - 1.1 billion and is expected to grow up to $4.6 billion by 2025. Also, the market registered a growth of 8,6% in the last year.  

Additionally, the government showed strong support for the local IT industry by promoting policies that facilitates the access of tech giants to the market and attracting investments. While most of the industry is focused on supporting in-country services, a significant number of IT players support regional and global development. 

Why you should work with Bangladesh-based web agencies & companies?

Most of the Bangladesh companies provide the same services as other global players do, but on a significantly smaller price, which makes these companies a good destination for budget projects which focus on quantity more than on quality. 

What to be aware of when working Bangladesh-based agencies

While the industry has improved its performance and seeks to compete with global IT destinations, Bangladesh companies lack in proficient management skills and high-end specialists that can provide a great experience.

Are Bangladesh-based Agencies reliable? 

The number shows that a lot of web agencies are founded and relocating to Bangladesh due to its cheap workforce, which means that locally you could find good companies for great prices. On the other hand, relatively low management & IT knowledge of locals, can be a reason to give a second thought about working with a Bangladesh web agency

How Bamgladesh IT sector relates to the neighboring countries

The ability to operate for significantly lower prices (20-30% cheaper) than India & Philippines made out of Bangladesh a good destination for outsourcing in the last 5 years for ICT companies from all around the world.  

All in all, Bangladesh is a promising country in terms of IT infrastructure and human potential, but it lacks discipline and business culture. Also, compared to other cheap resources that make a competition for Bangladesh, the country is expected to be among the most developed in south-east Asia in the close future. 

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.